Four steps to create an effective content marketing strategy for your eShop

The importance of content marketing cuts across all niches and the e-commerce niche is not left behind. Content marketing is the kind of marketing that attracts your target audience or gets them to take a particular action through content. In this article, you’ll learn four content marketing steps you can take as an ecommerce store owner that … Read moreFour steps to create an effective content marketing strategy for your eShop

SEOs Have Doubt With Google’s Disavow Link Tool

Lily Ray posted a Twitter poll some time ago asking about Google’s disavow link tool. The responses to the question shows that SEOs have serious doubt in how effective and useful the disavow link tool is. Lily’s question was “If you have implemented a disavow file in the past couple of years (for a site … Read moreSEOs Have Doubt With Google’s Disavow Link Tool

Soapbox: Is mind-reading technology the future of consumer understanding?

A lot is going on in the rapidly emerging field of brain-computer interface (BCI) design. Both Elon Musk (via his new venture Neuralink) and Mark Zuckerberg (via Facebook Reality Labs) are making aggressive investments in technology explicitly created to allow your mind to control and interact with your devices. By nature, of course, the consequence … Read moreSoapbox: Is mind-reading technology the future of consumer understanding?

Libya armed groups ignore laws of war in Tripoli: Amnesty

Amnesty International accused both sides in the fight for Libya’s capital of “utter disregard” for the laws of war, in a report released Tuesday citing possible war crimes. “Warring parties in the ongoing battle for Tripoli have killed and maimed scores of civilians by launching indiscriminate attacks and using a range of inaccurate explosive weapons … Read moreLibya armed groups ignore laws of war in Tripoli: Amnesty

Search, Social & Connected TV: Why Connected TV Is the Next Big Ad Opportunity

This post was sponsored by SteelHouse. The opinions expressed in this article are the sponsor’s own. Ask any digital marketer, and they’ll tell you there are a couple of channels that they just can’t do without. The first is paid search, which lets you capture qualified users right when they’re showing intent and interest in … Read moreSearch, Social & Connected TV: Why Connected TV Is the Next Big Ad Opportunity

A Google Search Algorithm Update Rolling Out?

There are some signs of a Google search ranking algorithm update rolling out since over the weekend. It is early and I cannot check on it this Monday and Tuesday because I am offline, but this Saturday night and Sunday looks like a possible update. This is based on some early chatter from the SEO … Read moreA Google Search Algorithm Update Rolling Out?

Do the marketing principles we learned in college still apply today?

Most of the entrepreneurs and even online marketers that I know are self-taught. These days, you don’t have to get a degree in marketing to be successful in business. All it takes is gumption and a willingness to figure things out on your own. However, there’s a downside to self-instruction. When everything you’ve learned comes … Read moreDo the marketing principles we learned in college still apply today?

Global warming eclipses nuclear war as top concern: Nobel laureate

The threat of climate change has overtaken the prospect of nuclear war as the most pressing concern facing humanity, a former Colombian president and Nobel peace laureate warned Monday. “After World War II, the world was facing a threat from a nuclear war,” Juan Manuel Santos, a staunch environmentalist, told the World Green Economy Summit … Read moreGlobal warming eclipses nuclear war as top concern: Nobel laureate

A 50-Point Audit for Getting Started with Local SEO via @_kevinrowe

Local SEO ranking factors are still a black box for many companies that value local traffic. Nobody actually knows what Google values. But studies and experience can reveal what is having an impact on ranking and placing in the coveted local pack. According to Moz’s 2018 local search ranking factors survey, there are some changes … Read moreA 50-Point Audit for Getting Started with Local SEO via @_kevinrowe

15 Tried and tested bookmarklets for SEOs to improve productivity

It’s becoming increasingly expectant that SEO’s become more flexible and holistic in their approach to website optimization. In that spirit, taking time out to find better and more efficient ways of doing day to day tasks is something I find myself doing regularly. I’ve tried tons of tools, worked with dozens of fellow SEO’s and … Read more15 Tried and tested bookmarklets for SEOs to improve productivity