Search Buzz Video Recap: Google Local Update Confirmed, Core Search Tremors, Quality Raters Guidelines Update & Larry & Sergey Step Down

This week, Google confirmed the November local search update and said the reason for the changes were because Google added neural matching to local search for the first time. Google may have also done a small Google search core update this week. I posted the monthly Google webmaster report. Google updated the Search Console messaging … Read more Search Buzz Video Recap: Google Local Update Confirmed, Core Search Tremors, Quality Raters Guidelines Update & Larry & Sergey Step Down

Less than 40% of customer data execs confident they know where company’s data is stored

Only 38% of the 425 customer data executives “strongly agreed” when asked if they knew where all of their company’s customer data is stored. The survey of director-level or higher executives responsible for customer data management decisions was conducted by Forrester for Deloitte to evaluate how companies are managing their customer experience data. It found … Read more Less than 40% of customer data execs confident they know where company’s data is stored

Daily Search Forum Recap: December 6, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Google Local Update Confirmed, Core Search Tremors, Quality Raters Guidelines Update & Larry & Sergey Step DownThis week, Google confirmed … Read more Daily Search Forum Recap: December 6, 2019

Social shorts: TikTok under fire for discrimination, Facebook enforces special ads restrictions, Twitter expands Brand Surveys

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook’s anti-ad-fraud efforts, Twitter expands surveys Facebook takes action against ad fraud. The social media … Read more Social shorts: TikTok under fire for discrimination, Facebook enforces special ads restrictions, Twitter expands Brand Surveys

Marc Martel talks holiday album, ‘Bohemian Rhapsody,’ digital age

His holiday album, The Christmas Collection, earned a favorable review from Digital Journal. On the song selection of the Christmas album, he said, “It has been 12 years in the making. Most of the work was done over the last three years. When I first got married, my wife wanted me to record a Christmas … Read more Marc Martel talks holiday album, ‘Bohemian Rhapsody,’ digital age

Google is Working on Adding Package Tracking to Search Results via @MattGSouthern

Google is working on integrating package tracking into search results, allowing users to get information without visiting the carrier’s site. People will be able to enter a tracking number into the Google search bar and find out the status of their order. “People frequently come to Google Search looking to find information on the status … Read more Google is Working on Adding Package Tracking to Search Results via @MattGSouthern

Google Ads to Explain Why Changes in Performance Occurred via @MattGSouthern

Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. “Understanding why your performance changes is critical when optimizing a campaign. However, it can be time-consuming to diagnose why your metrics can fluctuate. To help you understand some performance … Read more Google Ads to Explain Why Changes in Performance Occurred via @MattGSouthern

Five steps to generate tons of backlinks using infographics

Your website needs backlinks the same way plants need water. Getting sufficient backlinks consistently will allow you to flourish your website, while the lack of backlinks will slowly make it wither.  Backlinks are still one of the most important factors that Google uses to determine website rankings. When tons of other websites link to you, … Read more Five steps to generate tons of backlinks using infographics