How to increase conversions: Ideas, tools, examples

Historically digital marketers are more concerned about attracting traffic to the site than boosting on-site conversions. This is unfortunate because conversion optimization usually requires smaller investments and provides faster results than growing your traffic. Here are eight ways to increase your ecommerce conversions quickly by providing better usability and smoother user experience. 1. Make your … Read moreHow to increase conversions: Ideas, tools, examples

Google On Neural Matching vs RankBrain

After I wrote up the what is neural matching, I got to thinking and decided to email Google a bunch of questions, which I published at Search Engine Land as Danny Sullivan posted the answers on Twitter via the @searchliaison account. I love how Google summed it up: RankBrain helps Google better relate pages to … Read moreGoogle On Neural Matching vs RankBrain

UDrone – the ‘mind-reading’ drone

Moving beyond the concept of voice controls or touchscreen gestures, a relatively new concept with drones is the ability to control a drone by detecting muscular and electrical signals. This is the basis of a new product that is currently seeking crowdfunding called the UDrone. The UDrone device. UDrone features Gesture Recognition function, for aiding … Read moreUDrone – the ‘mind-reading’ drone

A Complete Guide to Social Media Customer Service by @anna_bredava

ADVERTISEMENT Social media was created with the idea of dialogue in mind, so it’s not surprising that more and more users choose it as the main channel of communication with brands. According to a study by J.D. Power, 67 percent of consumers have used a company’s social media site for servicing; therefore, having a social … Read moreA Complete Guide to Social Media Customer Service by @anna_bredava

Cognitive biases: How to get people to prefer your business

Most of us like to believe that we’re inherently logical people, especially when it comes to purchasing decisions. However, we’re not computers. No matter how logical we try to be, emotion always influences our decisions to some extent. Psychologists refer to these emotional factors in our decision-making processes as “cognitive biases.” Without even realizing it, … Read moreCognitive biases: How to get people to prefer your business

Social listening 101: Six crucial keywords to track

Social listening is a tactic that’s not unheard of. Quite a number of brands use it these days and even more consider trying it out in the near future. However, for many, the step-by-step process of social listening remains unclear. This article aims to answer the most burning questions about social listening: What is a … Read moreSocial listening 101: Six crucial keywords to track

Daily Search Forum Recap: March 22, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: More On Google March 2019 Core Update, Google Drops Rel Next & Prev & Neural Matching vs RankBrainWhat a fun … Read moreDaily Search Forum Recap: March 22, 2019

Environment Agency – UK could run out of fresh water in 25 years

The chief executive of the U.K. Environment Agency, Sir James Bevan, in a speech at the Waterwise conference in London on Tuesday, warned that climate change and rapid population growth could leave England with a severe fresh water shortage in the next 25 years. In explaining the twin pressures facing England, Bevan referred to the … Read moreEnvironment Agency – UK could run out of fresh water in 25 years