12 Unique social media marketing methods that work wonders

It’s a fact. Today, every business needs a strong social media presence. No matter whether you run a small local shop or a multinational company, social media should be an essential part of your marketing strategy.  Not only a social media platform helps you connect with your target audience, increase awareness about your brand, but … Read more 12 Unique social media marketing methods that work wonders

Daily Search Forum Recap: January 24, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Google Featured Snippet Deduplication, Data-Vocabulary Deprecation, Google Datasets Search & MoreThis week in search Google deduplicated, as they are calling … Read more Daily Search Forum Recap: January 24, 2020

Social shorts: TikTok opens new office in LA, Instagram removes IGTV button, Facebook deals with more lawsuit trouble

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. TikTok opens new LA office, Twitter adds emoji reactions in DMs TikTok levels up with … Read more Social shorts: TikTok opens new office in LA, Instagram removes IGTV button, Facebook deals with more lawsuit trouble

US charges ex-chief of Mexican anti-drug unit with trafficking

A former commander of a Mexican federal police unit that worked hand-in-glove with US agents fighting drugs cartels has been indicted in New York on drugs trafficking charges, US prosecutors said Friday. Ivan Reyes Arzate was indicted by a grand jury in Brooklyn on Thursday with three counts of conspiracy to bring cocaine into the … Read more US charges ex-chief of Mexican anti-drug unit with trafficking

Google Responds to Criticism Regarding Desktop Search Changes via @MattGSouthern

Google has issued an official statement in response to widespread criticism of its recent changes to desktop search results. Last week, Google updated the look of paid and organic search results on desktop. The most noticeable changes include favicons next to desktop search results, and a plain black “Ad” label next to paid results. For … Read more Google Responds to Criticism Regarding Desktop Search Changes via @MattGSouthern

How to find any journalist’s email for content marketing outreach

Digital PR is contingent on one thing—contacting the right people. When you’ve determined who the right journalists, editors, and influencers in your niche are, all you need is a way to reach them. Some journalists’ contact information is harder to reach than others. In this article, I’m going to share some of my best hacks for … Read more How to find any journalist’s email for content marketing outreach

Daily Search Forum Recap: January 23, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Now Drops A Site’s Normal Snippet When Featured Snippet Is DisplayedIn November 2019 we saw Google testing removing the normal snippet from the … Read more Daily Search Forum Recap: January 23, 2020

Why email marketing should work, and why it often doesn’t

Email marketing is the first and oldest online marketing strategy. Long before Mark Zuckerberg was even a twinkle in his parents’ eyes, businesses realized that email was a great way to turn contacts into customers. And, in the more than four decades since the first email marketing campaign, a lot has changed in the marketing … Read more Why email marketing should work, and why it often doesn’t

BEL opens up about ‘Better Than Me,’ digital age, and Arca

“‘Better Than Me’ came about whilst I was in Stockholm on a writing trip,” she said. “I was undergoing a personal metamorphosis from teenager to young adult, from passive to active in many different personal and professional realms. The song was written in my first week in Sweden and it came about pretty quickly. I … Read more BEL opens up about ‘Better Than Me,’ digital age, and Arca

Google’s New Dataset Search Engine Comes Out of Beta via @MattGSouthern

Google’s ‘Dataset Search,’ first launched in September 2018, is officially out of beta with nearly 25 million datasets indexed. Dataset Search can be used for anything from scientific research to learning more about your favorite hobby. “Across the web, there are millions of datasets about nearly any subject that interests you. If you’re looking to … Read more Google’s New Dataset Search Engine Comes Out of Beta via @MattGSouthern