gringom

Paid advertising on social media channels always seems to be growing, it’s a huge buzzword at the minute and everybody wants it to work for their business. In B2C you’ll find endless ecommerce businesses who essentially make a living through Facebook ads alone and this makes sense, social media is very much a consumer channel. … Read moreCapitalizing on paid social in B2B industries

The National Retail Foundation (NRF) reports this year’s online holiday sales are expected to increase between 11% and 14% over last year, bringing in between $162.6 billion and $166.9 billion — up more than $16 billion over 2018’s holiday e-commerce revenue in the U.S. The NRF’s holiday predictions are a bit more generous than Adobe’s, … Read moreNRF says 70 million consumers will shop online during Cyber Monday, predicts online holiday sales up 14%

Google Maps is piloting a new feature which sees its Local Guides providing recommendations to users. Users in select cities will see local recommendations will appear in the ‘For You’ tab. Local Guides are regular people who avidly contribute reviews, photos, and other information to Google Maps. There are now over 100 millions Local Guides … Read moreGoogle Maps is Adding Local Recommendations in ‘For You’ Tab via @MattGSouthern

TikTok, the short-form video app owned by ByteDance, is testing shoppable video posts, making it possible for influencers on the platform to place social commerce URLs within their posts. The test was shared by Fabien Bern, owner of a Chinese influencer agency, who posted an example of a shoppable video post via his Twitter account. … Read moreTikTok teases social commerce capabilities with shoppable video test

Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in recent years. Reciprocal links are still a relatively common occurrence. They’re a natural byproduct of owning a website, after all. However, the way reciprocal links … Read moreReciprocal Links: Do They Help or Hurt Your SEO? via @JuliaEMcCoy