Capitalizing on paid social in B2B industries

Paid advertising on social media channels always seems to be growing, it’s a huge buzzword at the minute and everybody wants it to work for their business. In B2C you’ll find endless ecommerce businesses who essentially make a living through Facebook ads alone and this makes sense, social media is very much a consumer channel. … Read moreCapitalizing on paid social in B2B industries

Daily Search Forum Recap: November 18, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Yet More Google Search Ranking Algorithm Tremors Over The WeekendIt has been one rocky month with both Google organic search ranking updates and local … Read moreDaily Search Forum Recap: November 18, 2019

NRF says 70 million consumers will shop online during Cyber Monday, predicts online holiday sales up 14%

The National Retail Foundation (NRF) reports this year’s online holiday sales are expected to increase between 11% and 14% over last year, bringing in between $162.6 billion and $166.9 billion — up more than $16 billion over 2018’s holiday e-commerce revenue in the U.S. The NRF’s holiday predictions are a bit more generous than Adobe’s, … Read moreNRF says 70 million consumers will shop online during Cyber Monday, predicts online holiday sales up 14%

Protesters mark a month that shook Chile

Stone-throwing Chilean demonstrators on Monday marked a month of furious, near daily street demonstrations that have roiled the country and signalled an overhaul of the country’s social and economic model. Chanting “Chile has woken up!”, around 3,000 demonstrators gathered in Santiago’s Plaza Italia, the epicenter of the protests which at one point drew more than … Read moreProtesters mark a month that shook Chile

Google Maps is Adding Local Recommendations in ‘For You’ Tab via @MattGSouthern

Google Maps is piloting a new feature which sees its Local Guides providing recommendations to users. Users in select cities will see local recommendations will appear in the ‘For You’ tab. Local Guides are regular people who avidly contribute reviews, photos, and other information to Google Maps. There are now over 100 millions Local Guides … Read moreGoogle Maps is Adding Local Recommendations in ‘For You’ Tab via @MattGSouthern

Google Video Structured Data Help Document Gets A Big Update

Lizzi Harvey from Google announced on Twitter that the video structured data doc got a big refresh. I took a quick look and yes, it is so much better. Google added More screenshots, how to mark timestamps on YouTube videos, how monitor your video performance with Search Console, the live badge docs are now merged … Read moreGoogle Video Structured Data Help Document Gets A Big Update

TikTok teases social commerce capabilities with shoppable video test

TikTok, the short-form video app owned by ByteDance, is testing shoppable video posts, making it possible for influencers on the platform to place social commerce URLs within their posts. The test was shared by Fabien Bern, owner of a Chinese influencer agency, who posted an example of a shoppable video post via his Twitter account. … Read moreTikTok teases social commerce capabilities with shoppable video test

Gas, food running short in Bolivia amid protests

Bolivian taxi driver Carlos Lara has spent three nights sleeping in his car at a service station, hoping that gas supplies held up by supporters of ex-president Evo Morales will make it through. “No gas, no work,” the 72-year-old Lara said Sunday as supporters of Morales continued to block a road leading from La Paz … Read moreGas, food running short in Bolivia amid protests

Reciprocal Links: Do They Help or Hurt Your SEO? via @JuliaEMcCoy

Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in recent years. Reciprocal links are still a relatively common occurrence. They’re a natural byproduct of owning a website, after all. However, the way reciprocal links … Read moreReciprocal Links: Do They Help or Hurt Your SEO? via @JuliaEMcCoy

Search Buzz Video Recap: Google Search Algorithm Updates, Video Structured Data Docs & Interviewing Danny Sullivan

This week, I did the video from my hotel room in NYC, you can see the Empire State Building from my window – not bad. I talked about the interesting Google search algorithm update from over the weekend that Google kind of confirmed but not really. That Google local algorithm update from earlier this month … Read moreSearch Buzz Video Recap: Google Search Algorithm Updates, Video Structured Data Docs & Interviewing Danny Sullivan