Build a strategy to grow your ABM program for 2019

The continued success of Account-Based Marketing depends not only deploying on the right technology, but also having the right processes and mindset toward adoption and growth in your organization. As marketers get deep into planning for 2019, now is a great time to address fundamental considerations for how you can best build and grow your … Read more Build a strategy to grow your ABM program for 2019

How to optimize your Instagram account for search engines

Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly, however, Instagram accounts are actually notoriously difficult to index and display in the search results. This is because most … Read more How to optimize your Instagram account for search engines

Daily Search Forum Recap: November 14, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google: Nofollow Link Attribute Helps Publishers Focus On ContentYesterday I posted that John Mueller of Google said to a publisher that they shouldn’t worry … Read more Daily Search Forum Recap: November 14, 2018

Punch-up in Sri Lankan parliament

Sri Lanka’s parliament descended into chaos on Thursday with MPs swinging punches and throwing projectiles a day after legislators voted the prime minister out of office. “It was difficult to make out immediately who was hitting whom, but several were hurt, but not seriously,” an official in parliament told AFP. “The speaker adjourned the House … Read more Punch-up in Sri Lankan parliament

Google My Business App Updated With Ability to Create Posts, View Analytics, More by @MattGSouthern

Google has launched a new and improved version of the Google My Business app which lets business owners do more on-the-go. Here is an overview of some of the top new features: Posts: With a press of the new Post button in the app, you can upload a photo, create an offer or event and … Read more Google My Business App Updated With Ability to Create Posts, View Analytics, More by @MattGSouthern

Why did SAP buy Qualtrics?

On Sunday, SAP again redefined the capabilities of its marketing platform, announcing the acquisition of survey and research firm Qualtric for $8 billion. Qualtrics offers survey software for assessing customer and employee attitudes for about 9000 enterprise customers. Based in Provo, Utah and Seattle, the company said it would maintain those headquarters and its separate … Read more Why did SAP buy Qualtrics?

Why Wikipedia is still visible across Google’s SERPs in 2018

Google is always evolving. But some things in the world of search never change. One such thing is the presence of Wikipedia across the Google SERPs. From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with … Read more Why Wikipedia is still visible across Google’s SERPs in 2018

Daily Search Forum Recap: November 13, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Local Panel Adds See Other Locations LinkGoogle has added a link in some of the local knowledge panels, including the hotel ones, that … Read more Daily Search Forum Recap: November 13, 2018

Bolsonaro election leaves indigenous Brazilians afraid for their land

Brazil’s indigenous peoples have long battled to protect their ancestral lands and native cultures — but the election of far-right president-elect Jair Bolsonaro has sparked concerns that hard-won rights could be eroded. Both before and since his election just over two weeks ago, Bolsonaro has drawn ire by making inflammatory remarks about women, black people … Read more Bolsonaro election leaves indigenous Brazilians afraid for their land