Daily Search Forum Recap: December 5, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: December 4th Google Search Ranking Algorithm Update. Maybe?Some of the tracking tools are spiking up and showing signals of a Google search ranking update … Read more Daily Search Forum Recap: December 5, 2019

Salesforce reports 33% YoY growth in third-quarter results

Global CRM provider Salesforce announced its third-quarter fiscal results this week, and (perhaps unsurprisingly) reported another record-breaking quarter. The company’s total third-quarter revenue reached $4.5 billion, representing an increase of 33% year-over-year. Source: Salesforce Salesforce co-CEO Marc Benioff pointed to Customer 360 Truth, expanded strategic partnerships with their competitors and the company’s streak of acquisitions … Read more Salesforce reports 33% YoY growth in third-quarter results

France braced for second day of stoppages as strike bites

France was on Friday preparing for a second day of travel cancellations and school closures as unions warned there would be no let-up in the strike called to protest planned pension reforms. The first day of a strike, seen as a major test for President Emmanuel Macron’s ambitious vision of reforming France, saw giant rallies … Read more France braced for second day of stoppages as strike bites

PPC & CRO Synergy: 6 Tips for Success via @dangilbertppc

Paid search advertising (PPC) and conversion rate optimization (CRO) are both great for boosting business performance in their own right. Going a step further and combining their insights, however, can make them greater than the sum of their parts. By sharing your findings between the two to combine paid search and CRO into one strategy, … Read more PPC & CRO Synergy: 6 Tips for Success via @dangilbertppc

The White Company’s Elizabeth White: Luxury Woman to Watch 2020

Luxury Daily annually honors 25 smart women executives who show the potential to make a difference next year in the luxury business. This year’s list features honorees who have set ambitious goals to achieve in a luxury market that, while growing, is also challenged by rapid changes in consumer behavior and technology.

Six key content performance aspects that Google Analytics can’t measure

Google Analytics (GA) is one of the most popular traffic analytics tools for websites, but it can have serious drawbacks for anyone looking to measure content performance. The problem is systemic: Analytics was built to track traffic for ecommerce and content sites, with the structure of its reports built around pageviews. It can provide some sophisticated … Read more Six key content performance aspects that Google Analytics can’t measure

Daily Search Forum Recap: December 4, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Larry Page & Sergey Brin Hand Sundar Pichai CEO Role For Both Alphabet & GoogleBig news came out last night from the Google blog … Read more Daily Search Forum Recap: December 4, 2019