Yesterday Google has removed the “Sponsored” label on the Google Shopping Ads and replaced it with the black “Ads” label you see on normal Google Search Ads. Ginny Marvin from Search Engine Land said this is “streamlining” the ads label.
Here are before and after screen shots that I saw myself on the desktop results.
Old “Sponsored” Google Ads Label (click to enlarge):
New “Ads” Google Ads Label (click to enlarge):