Over the past few days Tim Capper has been noticing ads back in the local knowledge panels again. I personally was unable to replicate, but now I can here and there. Greg Sterling confirmed with Google that this is a new “pilot program” they are running again.
Yes, again, they did this in 2017 and since then, has run it on and off. And now it is back.
Tim posted some examples of these on Twitter:
Here are more examples:
No and its rolling out all over pic.twitter.com/MnHZrJIDfK
— Tim Capper (@GuideTwit) July 1, 2020
The crazy thing is that a competitor can run ads on your knowledge panel. So if someone specifically searches for your brand name, a competitors ad can show right above your business address, hours of operation and phone number.