Decoding SEO for business leaders: 5 tips to get stakeholders on board

As SEO professionals, when we present our strategy and project ideas, we are often met with blank stares from business stakeholders. They are not able to connect the dots from SEO jargon to business goals. And my fellow SEO colleagues, we need to own this one. Every so often we forget to speak in simple … Read more Decoding SEO for business leaders: 5 tips to get stakeholders on board

Daily Search Forum Recap: November 29, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Branded Searches In Google My Business InsightsLast month, Google introduced a new group of analytics data in Google My Business Insights called “branded” searches. … Read more Daily Search Forum Recap: November 29, 2018

Merkel set for late G20 arrival after ‘serious’ plane malfunction

Germany’s air force on Friday was investigating a serious technical mishap on Chancellor Angela Merkel’s plane that forced an emergency landing and delayed her arrival at the G20 summit by more than 12 hours. The latest embarrassing glitch for the German military forced Merkel to instead take a commercial flight to Buenos Aires with a … Read more Merkel set for late G20 arrival after ‘serious’ plane malfunction

Bing Search Comes to SwiftKey for Android by @MattGSouthern

Bing has integrated its search engine capabilities with SwiftKey, which is a third-party keyboard for Android devices. This allows users to quickly conduct searches as they’re typing with SwiftKey. “In just a few taps, SwiftKey users have access to rich search results that they can easily screenshot, crop and share with friends. Whether it’s the … Read more Bing Search Comes to SwiftKey for Android by @MattGSouthern

YouTube launches Stories feature for creators with 10K subscribers

YouTube has launched its own version of Stories, giving creators with 10,000 or more subscribers access to the new content feature. First launched by Snapchat, Stories have become a popular form of content across Facebook, Instagram. YouTube’s version will keep Stories accessible in the mobile app for up a period of seven days — lengthening … Read more YouTube launches Stories feature for creators with 10K subscribers

Effective Amazon SEO: What to know when shifting ad budgets to Amazon

Sources from the ad industry have shone a light on how fast Amazon ad budgets are growing. Reports from various media agencies show that brands have been moving up to 50 percent of their previous Google search spend to Amazon ads. With shifting budget comes the need for more intentional Amazon SEO. A report by … Read more Effective Amazon SEO: What to know when shifting ad budgets to Amazon

Daily Search Forum Recap: November 28, 2018

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google: Build A Site That If Google Doesn’t Rank Well, It Would Be A Search BugGoogle’s John Mueller said it is wise to think … Read more Daily Search Forum Recap: November 28, 2018

Rio de Janeiro governor arrested on corruption charges: media

The governor of Rio de Janeiro, Luiz Fernando Pezao, was arrested Thursday over allegations he received bribes as part of the sprawling “Car Wash” graft probe, according to Brazilian media. The Globo News television channel showed live footage of federal police at the residence of the governor, who was having breakfast at the time and … Read more Rio de Janeiro governor arrested on corruption charges: media

Google Patent on Classifying Low Quality Sites by @martinibuster

A Google patent describes a method of classifying sites as low quality by ranking the links. The algorithm patent is called, Classifying Sites as Low Quality Sites.  The patent names specific factors for identifying low quality sites. It’s worthwhile to learn these factors and consider them. There’s no way to know if they are in use. … Read more Google Patent on Classifying Low Quality Sites by @martinibuster

Compare 15 top marketing automation platforms

Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better-qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals. Improved lead conversion and ROI. MarTech Today’s “B2B Marketing Automation Platforms: A … Read more Compare 15 top marketing automation platforms