3 lessons learned from 89,000 Amazon fashion product pages

For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s e-commerce fortunes by themselves. Fashion is one such category. Despite 27.4 percent of U.S. apparel being purchased online in 2017, an array of niche retailers (e.g., The Children’s Place) and D2C companies (e.g., MeUndies) are … Read more 3 lessons learned from 89,000 Amazon fashion product pages

The state (or statelessness) of technical SEO in 2019

What do we need to know about technical SEO in 2019? Here’s an overview to keep in mind. Technical SEO is different from what we know as standard SEO. It dives deeper into the analysis of content and it can help you draw very interesting conclusions. Mike King from iPullRank delivered a highly informative presentation … Read more The state (or statelessness) of technical SEO in 2019

Daily Search Forum Recap: February 6, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Poll: Is Moz Domain Authority Helpful Or Hurtful To SEOs?Moz announced massive improvements to how they calculate their Domain Authority, DA, scores. I wrote … Read more Daily Search Forum Recap: February 6, 2019

This week’s releases challenge traditions — part 2

No Date, No Signature (DVD) Icarus Films Forensic pathologist Dr. Nariman’s (Amir Aghaee) car accidentally injures a motorcyclist’s eight-year-old son. He offers to take the child to a clinic, but the father refuses his help and his money. A few days later, in the hospital where he works, Dr. Nariman learns the boy has died … Read more This week’s releases challenge traditions — part 2

Google Search Console to Combine Data from Multiple Properties into One Report by @MattGSouthern

Google Search Console will soon assign all search data for a single piece of content to the canonical URL. Currently, if a website has multiple properties, users have to view data for each property in different performance reports. Page metrics are credited to the exact URL a user is referred to by Google Search. Search … Read more Google Search Console to Combine Data from Multiple Properties into One Report by @MattGSouthern

Super Bowl ads show Alexa as part of daily life

Super Bowl ads this past Sunday bounced between the past and the future, with a generous dose of nostalgia (Stella Artois) to offset anxiety about the coming of AI and robots (Michelob Ultra). But there were multiple ads featuring virtual assistants, either with Amazon Alexa or stand-ins meant to evoke Alexa. Sad device and ‘a … Read more Super Bowl ads show Alexa as part of daily life

Daily Search Forum Recap: February 5, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Search Console Metric Drops For Google My Business UTM UsageOver the past couple of weeks some local SEOs are reporting weird drops in … Read more Daily Search Forum Recap: February 5, 2019

Trump’s ambitious plan to eliminate HIV welcomed by experts

President Donald Trump’s call for a bipartisan commitment to eradicate HIV in the United States within a decade has been welcomed by experts and advocacy organizations even as major challenges remain. Addressing Congress during the annual State of the Union speech, Trump hailed what he called recent breakthroughs which “have brought a once-distant dream within … Read more Trump’s ambitious plan to eliminate HIV welcomed by experts

Google Expands Maximize Conversions Bidding for TrueView for Action Ads by @MattGSouthern

Google is making maximize conversions bidding globally available to advertisers using TrueView for Action campaigns. TrueView for Action campaigns are designed to drive leads and conversions by adding prominent CTAs and headline text overlays to video ads on YouTube. Maximize conversions is a smart bidding strategy that helps advertisers get as much conversion volume as … Read more Google Expands Maximize Conversions Bidding for TrueView for Action Ads by @MattGSouthern