Google has launched a new and improved version of the Google My Business app which lets business owners do more on-the-go. Here is an overview of some of the top new features: Posts: With a press of the new Post button in the app, you can upload a photo, create an offer or event and … Read more Google My Business App Updated With Ability to Create Posts, View Analytics, More by @MattGSouthern
On Sunday, SAP again redefined the capabilities of its marketing platform, announcing the acquisition of survey and research firm Qualtric for $8 billion. Qualtrics offers survey software for assessing customer and employee attitudes for about 9000 enterprise customers. Based in Provo, Utah and Seattle, the company said it would maintain those headquarters and its separate … Read more Why did SAP buy Qualtrics?
Google is always evolving. But some things in the world of search never change. One such thing is the presence of Wikipedia across the Google SERPs. From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with … Read more Why Wikipedia is still visible across Google’s SERPs in 2018
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Local Panel Adds See Other Locations LinkGoogle has added a link in some of the local knowledge panels, including the hotel ones, that … Read more Daily Search Forum Recap: November 13, 2018
Brazil’s indigenous peoples have long battled to protect their ancestral lands and native cultures — but the election of far-right president-elect Jair Bolsonaro has sparked concerns that hard-won rights could be eroded. Both before and since his election just over two weeks ago, Bolsonaro has drawn ire by making inflammatory remarks about women, black people … Read more Bolsonaro election leaves indigenous Brazilians afraid for their land
LinkedIn has rebuilt company pages from the ground up, which comes with a powerful new content suggestions feature. The rebuilding of LinkedIn company pages comes with a rebranding as well, now known simply as “LinkedIn Pages.” A series of new features will soon be rolled out to LinkedIn Pages designed to help businesses better communicate … Read more LinkedIn Now Suggests the Best Content for Company Pages to Share by @MattGSouthern
Maybe there will never be an end to the talk about brand safety in the media industry – and that’s a good thing. I have spent the past ten years working on these issues, from helping to found the IAB’s Quality Assurance Guidelines which was the basis for The Trustworthy Accountability Group (TAG) to running … Read more How long will the brand safety conversation continue?
Amazon is already well-known for its rising dominance of the ecommerce market and other fast-growing segments like AWS, its leading cloud computing platform — now, their search advertising business is booming as well. In fact, it’s on track to generate more than $10 billion in advertising revenues over the next year, a nugget found within … Read more Amazon emerges as search advertising powerhouse
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google To Review Some Poor Quality Search Health Results After Medic UpdateGoogle’s Danny Sullivan responded to one of the complaints about the quality of … Read more Daily Search Forum Recap: November 12, 2018