Google Video Structured Data Help Document Gets A Big Update

Lizzi Harvey from Google announced on Twitter that the video structured data doc got a big refresh. I took a quick look and yes, it is so much better. Google added More screenshots, how to mark timestamps on YouTube videos, how monitor your video performance with Search Console, the live badge docs are now merged … Read moreGoogle Video Structured Data Help Document Gets A Big Update

TikTok teases social commerce capabilities with shoppable video test

TikTok, the short-form video app owned by ByteDance, is testing shoppable video posts, making it possible for influencers on the platform to place social commerce URLs within their posts. The test was shared by Fabien Bern, owner of a Chinese influencer agency, who posted an example of a shoppable video post via his Twitter account. … Read moreTikTok teases social commerce capabilities with shoppable video test

Gas, food running short in Bolivia amid protests

Bolivian taxi driver Carlos Lara has spent three nights sleeping in his car at a service station, hoping that gas supplies held up by supporters of ex-president Evo Morales will make it through. “No gas, no work,” the 72-year-old Lara said Sunday as supporters of Morales continued to block a road leading from La Paz … Read moreGas, food running short in Bolivia amid protests

Reciprocal Links: Do They Help or Hurt Your SEO? via @JuliaEMcCoy

Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in recent years. Reciprocal links are still a relatively common occurrence. They’re a natural byproduct of owning a website, after all. However, the way reciprocal links … Read moreReciprocal Links: Do They Help or Hurt Your SEO? via @JuliaEMcCoy

Search Buzz Video Recap: Google Search Algorithm Updates, Video Structured Data Docs & Interviewing Danny Sullivan

This week, I did the video from my hotel room in NYC, you can see the Empire State Building from my window – not bad. I talked about the interesting Google search algorithm update from over the weekend that Google kind of confirmed but not really. That Google local algorithm update from earlier this month … Read moreSearch Buzz Video Recap: Google Search Algorithm Updates, Video Structured Data Docs & Interviewing Danny Sullivan

Facebook releases several ad personalization capabilities

Facebook is bringing more machine learning-driven capabilities to its ads platform to improve personalization, the company announced this week. Dynamic formats and ad creative for Dynamic Ads. Advertisers will now be able to automatically serve different ad formats to audiences based on the machine learning model’s prediction of a user’s format preference. Campaign managers can … Read moreFacebook releases several ad personalization capabilities

Q&A: Why VR is the next commerce frontier

With the release of the Oculus Quest, Facebook has reignited the conversation around consumer adoption of VR, with many expecting the low-cost, all-in-one portable virtual reality device to usher in a future where VR is found in every home. Commerce expert and Elastic Path CEO Harry Chemko has spent months with the Oculus Quest and … Read moreQ&A: Why VR is the next commerce frontier

Google Quietly Rolls Out Combined Audience Targeting for Search Campaigns via @shepzirnheld

Advertisers are seeing combined audience targeting for search campaigns in their Google Ads accounts. Although Google has not made a formal announcement, digital marketing consultant Steven Johns noticed the new targeting method in his Google Ads account and shared the news on Twitter on November 13. GOOGLE ADS: *ALERT* …Game Changer…. Anyone guess what this … Read moreGoogle Quietly Rolls Out Combined Audience Targeting for Search Campaigns via @shepzirnheld

Four steps to create an engagement-based conversion channel

Advancing technology and increasing web literacy are turning a “linear” customer journey into an increasingly fragmented one. Here are four steps to creating an engagement-based conversion funnel to overcome this growing marketing challenge. The web is changing fast creating new challenges to online businesses. Until recently, marketers were able to clearly map out the customer’s … Read moreFour steps to create an engagement-based conversion channel

Daily Search Forum Recap: November 15, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Other Great Search Forum Threads: CallJoy: Why did Google Call it Joy?, Local Search Forum Goodbye Google product posts – I’ll miss you, Local … Read moreDaily Search Forum Recap: November 15, 2019