Twitter Redesigns iOS App for One-Handed Scrolling by @MattGSouthern

Twitter has rolled out a subtle redesign of its iOS app, making it more convenient to use for those who hold their device one-handed. The compose button has been moved to the bottom right-hand corner and “floats” as users scroll down their timeline. That means the button is always available to quickly send a tweet … Read more Twitter Redesigns iOS App for One-Handed Scrolling by @MattGSouthern

The 5-step approach to driving retail growth

Most retail marketers are familiar with the concept of the retail apocalypse. Legacy retailers are increasingly losing ground to the one-click convenience, price transparency, and the endless assortment offered by Amazon and similar disruptors. But it’s not all doom and gloom. Brick-and-mortar retailers like Sephora, Zara, and Nike are bucking the trend. So are e-commerce … Read more The 5-step approach to driving retail growth

Run Your Digital Marketing Program Like A Restaurant

Over the weekend I came up with a funny analogy – if search bots were human, they would be restaurant critics, so for successful search rankings it makes sense to run your digital marketing program like a restaurant. Before you chuck this away as laughable, think about it…wouldn’t you want your food inspected by the … Read more Run Your Digital Marketing Program Like A Restaurant

Is The University Of Phoenix About To “Go Up In Flames”?

Market Brew’s highly-correlated search engine model reveals how the “online colleges” organic search results work. Preface When it comes to higher education, it’s no secret that the trend everywhere is toward remote learning and online programs. With the obvious limitations of cost, geography, class size, and available resources, it makes sense that traditional universities the … Read more Is The University Of Phoenix About To “Go Up In Flames”?

Google Walkout: What the ‘five real changes’ demanded by staff will entail for the search giant

As I write this (1st November) thousands of Google staff in offices around the world have taken to the streets ‘to protest sexual harassment, misconduct, lack of transparency, and a workplace that doesn’t work for everyone,’ according to the movement’s official Twitter feed. The mass walkout is just the latest public display of employee anger … Read more Google Walkout: What the ‘five real changes’ demanded by staff will entail for the search giant

Search Buzz Video Recap: Google Halloween Update, Google News Changes, JavaScript SEO, Bing Ads, Matt Cutts & More

This week we covered what appears to be a targeted Google update that happened on Halloween. Google investigated publisher complaints around Google News and said they will release an update in the upcoming weeks to address some of them. Many SEOs now turn to EAT and the Google quality raters guidelines instead of links and … Read more Search Buzz Video Recap: Google Halloween Update, Google News Changes, JavaScript SEO, Bing Ads, Matt Cutts & More

Product Showcase: Brand Ambassador

Continuing our series of product showcases that started with the recently launched AccurateAppraisals.com, today we’re going to take a look at Brand Ambassador, and the potential to help build a profitable network of online influencers. A brand ambassador represents your brand in a positive way and provides a more consumer-centric view of the products or … Read more Product Showcase: Brand Ambassador

‘Long’ Putin-Trump meeting planned at G20: Kremlin adviser

Russian President Vladimir Putin may hold a “long” meeting with US counterpart Donald Trump during the G20 summit late this month, a Kremlin adviser told state news agency RIA Novosti Friday. A “long and substantial” meeting could take place “on the sidelines of the G20 (summit)” that starts on November 30 in Argentina, Kremlin adviser … Read more ‘Long’ Putin-Trump meeting planned at G20: Kremlin adviser

Pinterest Lets Businesses Promote Multiple Products in a Single Ad by @MattGSouthern

Pinterest has introduced a new ad format, which lets businesses promote up to 5 different products in a single advertisement. Pinterest’s new “Promoted Carousel” lets advertisers include 5 images in one ad unit. Of course, a Promoted Carousel could also be used to display 5 images of the same product, but businesses will likely get … Read more Pinterest Lets Businesses Promote Multiple Products in a Single Ad by @MattGSouthern