This is an incredible technique to create brand awareness not just among the products’ direct buyers, but way beyond.
The use of podcasting to promote your business is limited only by your imagination. And these audio dramas created by General Electric are the ultimate proof of this statement.
McDonald’s podcast marketing serves as a great example for companies that might fall prey to public relations (PR) problems.
Remember the saga of the Szechuan sauce? The special sauce was being sold at McDonald’s outlets for a limited time period when things went out of control. People started fighting with each other to get their share of the popular sauce eventually creating a bad image for the retail chain for poor management and not creating a sufficiently large batch in the first place.
McDonald’s took an ingenious approach to address the issue and restoring the damage done to its brand image.
The highly popular yet super-limited Szechuan sauce became the subject of an investigative podcast called ‘The Sauce.’
Consisting of just three parts, the series might have been short, but it effectively used the power of audio content to rebuild the brand image in no time.
Keep in mind this brilliant marketing hack from McDonald’s for times when a seemingly minor customer complaint starts to wreak havoc for your business by going viral.
3. Sephora collection
Sephora launched a podcast titled #LIPSTORIES in partnership with Girlboss Radio. The main aim was to celebrate the company’s line of lipsticks.
Each episode of the series revolved around women who either served as an inspiration behind the product or other influential female workers who were inspired by the product itself.
This is a powerful example for businesses trying to upsell their goods or services while establishing a positive image among their customers at the same time.
Podcasts that you definitely need to listen
If you are unsure how to get started on podcast marketing, consider tuning in to the following channels to let the tricks of the trade:
1. IdeaCast by HBR
Who wouldn’t be interested in reading Harvard Business Review? But it can be hard to find the time. If that’s the case, you can explore new ideas and actionable advice on innovation and market leadership by signing up at IdeaCast – HBR’s official podcasting channel. These informative podcasts are based on interviews with renowned entities such as Eric Schmidt and focus on bringing something new in every episode.
2. Outside In
The Outside In podcast aims to reveal the secrets behind some of the world’s most renowned brands. It discusses their customer-centered approach and gives listeners deep insight into how they can implement those strategies on their own.
Blogging might still be the favored technique for content marketing. But you cannot simply deny the fact that podcasting is climbing the charts incredibly fast. It is a viable marketing channel that you can easily leverage in your business’s favor.
Nasirabadi Reza is an internet marketing specialist with a passion for writing and sharing valuable insights gained through years of experience in the industry. He manages the content delivery hub at Zigma and is dedicated to creating smart strategies for clients who want to take their business to the next level. Reza can be found at @MarketingZigma.