Daily Search Forum Recap: August 22, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Google Fully Dropping URLs For Breadcrumbs On Desktop?
    Back in 2015, on mobile, Google went from showing the URL to showing the site name, plus the breadcrumb in the search results. This morning, I have been hit up numerous times about Google doing the same on desktop. It doesn’t seem 100% rolled out yet, so this might be a test or a bug, but it seems Google is showing breadcrumbs, not URLs, on desktop as well now.
  • Google Local Listing For Dodge Dealership Shows Toyota Advertisement
    Ben Fisher posted on Twitter a screen shot of Google showing an ad within the Google Local Knowledge panel for a Dodge dealership. The interesting thing is the ad is from a different brand, a Toyota!
  • You Can’t Hide From Google’s Mobile-First Indexing
    Like we covered before, you cannot opt out of Google’s mobile-first indexing initiative – it is going to happen with or without you. There is no hiding from it, there is not cheating it, it is coming for you. Heck, Google’s John Mueller made a video just about that question.
  • Google Tests Expandable People Also Search For
    Google is testing an expandable version of the people also search for carousel. It actually looks a lot like the expandable more people carousel but with different types of content. Here are screen shots from Valentin Peltzer who spotted this.
  • Google Search Console Adds AMP On Image Result Report – Here Is How To See It
    Google told us they would give us data within Google Search Console about the “swipe to visit” image feature that only works with AMP pages right now. And now you can access that data in Google Search Console.
  • Bing Webmaster Tools Now Supports Domain Connect For Easier Site Verification
    Bing announced yesterday that it is now supporting Domain Connect, a third-party service, to make the process of site verification within Bing Webmaster Tools faster and easier. Instead of XML file authentication, or meta tag authentication or CNAME authentication, this offers an easier way to do it.
  • Google Growing Watermelons
    Here is a photo of someone at the Google offices, the GooglePlex, holding a watermelon in what looks like Google’s watermelon garden. The Instagram post says “Just a photoshoot with a watermelon. #goo

Other Great Search Forum Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Daily Search Forum Recap: August 21, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Google’s Indexing Issues Continue But This One Is Different
    Last night I reported that Google was having issues indexing new content again, yes – again. Danny Sullivan from Google said it seems like that was the case and said “We’ll post on @googlewmc if we confirm and have more to share.” Nothing was posted there – yet. But it does seem like indexing issues are happening for some sites – not all.
  • Vlog #12: Greg Gifford On Local SEO, Google Posts & Google Q&A
    In episode #12 of the vlog series at the Search Engine Roundtable I interviewed Greg Gifford (@GregGifford). Greg is the Vice President of Search at Wikimotive. He is well-known in the local SEO space and been doing local SEO for about 13 years…
  • Google AMP Cache Pages Gets A New Share Icon
    Andy Sternberg noticed that when you go to a Google AMP cache page, where it shows the google.com/amp cache URL and not your native URL, the share icon has changed. It is now showing the native sharing icon, as opposed to a drop down that shows you the site’s URL.
  • Google UI Bug Drops URLs From Search Results Page
    Olivier Kyte is in that Google search favicon desktop results test and he noticed that for some search result listings that the snippets are missing the URLs from showing up. Instead you just see a favicon, a hashtag and an arrow down.
  • Google People Also View Images
    Google seems to be testing the people also view carousel with images and icons in them. Here is a screen shot from Raman on Twitter that shows in the people also view carousel snippets the favicon, site name, title, description and an image. I don’t think I’ve seen images in the people also view snippets.
  • Google Adds Delivery Icons To Local Pack
    Google has added delivery icons to the local pack listings that Google can send searchers directly to an online delivery service. If you search for [McDonalds] you might be able to see it, here is a screen shot.
  • Google’s John Mueller With Cheese
    I believe it is known that John Mueller of Google likes cheese – it is also known that cheese and Switzerland kind of go together and that is where John is based. In any event, Gary Illyes from Googl

Other Great Search Forum Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Daily Search Forum Recap: August 20, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Google: Sites Rank Well For A Short Period Of Time
    Google’s John Mueller said it is normal for a site to rank well for a short period of time for a specific query. He said on Twitter “It can happen that a site ranks or a short period of time for a query.” It can happen a lot.
  • Google: Says Dates On Articles Makes It Easier To Recognize High-Quality Evergreen Content
    Google’s John Mueller again is saying that putting dates on content and articles is a good thing for the quality of a piece of content on the web. John said on Twitter the other day “Better for me is to know what the date was, that makes it easier to recognize high-quality evergreen content.”
  • Google: You Should Document If A Doctor Reviewed Your Medical Content
    Google’s John Mueller was asked how should a web site document that its medical and health content was reviewed by a doctor or expert on the topic. John said you can use text, link to the doctor’s profile and add other elements to the page to communicate this.
  • Google: There Is No Sandbox
    I love it how the name “Google Sandbox” which originated back in 2004 or so, is still around today. So much so that Google year after year has to say there is no Google Sandbox. In short, back in 2004, SEOs noticed that new sites took a while to start to rank well – thus we called it the Google Sandbox, because you had to wait your time to rank well.
  • Google Ads To Drop Accelerated Delivery On September 17th
    Google Ads announced that they are doing away with accelerated delivery starting on September 17, 2019. Google said “Starting September 17, 2019, Standard delivery will be the only ad delivery method for Search campaigns, Shopping campaigns, and shared budgets. Accelerated delivery will no longer be available.”
  • Congratulations! Bing Spam Fighter, Frédéric Dubut, Gets Married
    Frédéric Dubut, who works at Bing in search quality and fighting spam – someone we have gotten to know over the years, recently got married. He shared this photo on Twitter from his wedding day. So

Other Great Search Forum Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Promotion Building

Mobile & Voice

SEO

PPC

Other Search

Daily Search Forum Recap: August 19, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Other Great Search Forum Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Promotion Building

Local & Maps

Mobile & Voice

SEO

PPC

Google Suggests That The Average Googler Isn’t Interested In SEO

How can anyone not be interested in SEO or how Google search ranks pages? Especially, how can someone working at Google, a company that ranks web pages for a living, not be interested in how it works. But John Mueller from Google said on Twitter “You’re over-estimating the interest of average Googlers in SEO :-). There’s a lot that needs to be done at a company like Google.”

Here is the conversation on Twitter:

This is kind of funny but the truth is, I am sure you know some folks that work at Google. I mean, personally know someone that works at Google. I have a nice number that do in my community and they know nothing about how search works – in fact, they work on things unrelated to search. I think most of those who are employed by Google do not directly work on search. Some have HR jobs, some have legal jobs, some have jobs in cloud computing, self driving cars, mailroom, janitorial, security, etc.

So yea – probably the average Googler doesn’t really care about (1) how search works and (2) more so, how well Google’s own internal SEO is.

Forum discussion at Twitter.

Daily Search Forum Recap: August 16, 2019

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Search Buzz Video Recap: Google Indexing Issues Explained, 3rd Party Hosting Warning, Featured Snippet Removals, Site Quality & More
    This week I covered how I was a bit disappointed in the explanation Google posted about the indexing bugs it has had over the past few months. Google also warned us about leasing out your subdomains to third-parties to host their content on…
  • Google Suggests That The Average Googler Isn’t Interested In SEO
    How can anyone not be interested in SEO or how Google search ranks pages? Especially, how can someone working at Google, a company that ranks web pages for a living, not be interested in how it works. But John Mueller from Google said on Twitter “You’re over-estimating the interest of average Googlers in SEO :-). There’s a lot that needs to be done at a company like Google.”
  • Google Discover Driving Traffic To E-Commerce Product Pages
    Did you know that Google Discover can also show product pages that may interest you? Merlinox shared on Twitter his Google Search Console performance report for the Discover feed and said these are all product pages. The Google Discover help docs do say Google can show products but I personally have never seen it myself – have you?
  • Google Ads Cutting Off Ad Text In Search Results?
    The PPC industry is noticing that in some examples Google is cutting off the headlines and descriptions of the Google Ads text in the mobile and desktop search results. Andrea Cruz posted some examples on Twitter, I was also able to replicate on some mobile examples.
  • Google News Location Operator Is Not Working
    There are numerous reports of a feature in Google News search that is not working. Specifically the location operator is currently not functioning. So if you type [keyword location:countryname] that is not restricting the results to that country anymore.
  • Google My Business Adds Bulk Reviews For Multiple Listings
    Google said you can now manage reviews in bulk for multiple listings. Google wrote “businesses can view reviews for multiple listings at once. With bulk reviews, you’ll be able to view, reply to, and flag reviews for multiple listings from one place.”
  • Barry Schwartz Sketch – Scary
    Andrew Nguyen from Marie Haynes team shared a sketch or doodle he made of me while in a team meeting at the office there. So the person looking down at me in anger is a bit scary and I also look a bit

Other Great Search Forum Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Promotion Building

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Search Buzz Video Recap: Google Indexing Issues Explained, 3rd Party Hosting Warning, Featured Snippet Removals, Site Quality & More

This week I covered how I was a bit disappointed in the explanation Google posted about the indexing bugs it has had over the past few months. Google also warned us about leasing out your subdomains to third-parties to host their content on. Google said they may notify webmasters when featured snippets are removed. Google said they try to recognize the author details, reviewer details and overall site quality. Google has new issue types in the Google Search Console rich results report. Google said the native lazy loading feature in Chrome 76 will be in the evergreen GoogleBot as well. Google said nofollow links for any monetary reason. Yes, removing links from your disavow file will no longer disavow that link. Stop spamming Google with your link spam lists. Google said Instagram embeds don’t work too well for SEO. Google News has a bug with its location operator. Google My Business can’t transfer reviews but now it can let hotels edit hotel amenities and services. Google My Business now lets you review your reviews in bulk across multiple listings. Google is testing new user interface features including more results button, infinite scroll, larger fonts and much more. Google Ads is cutting off some headlines and descriptions for some reason. That was this past week in search at the Search Engine Roundtable and don’t forget to subscribe!

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Google My Business Currently Unable To Transfer Reviews

Google My Business can sometimes transfer your business reviews when you move, set up a new office, change names or whatever. But that is currently not possible. A Local Search Forum thread has the local SEO folks saying Google is unable to do it right now.

Rich Owings asked Google about it and the Google My Business team told him “Due to a technical issue, we are unable to transfer the reviews for now. Our engineers are working on the issue, but they don’t have an estimate for when the issue will be resolved. Once the issue is fixed, we’ll troubleshoot further.”

It still is not working as far as I can tell. The issue started sometime back in July or earlier and as of this week, Google said it is still not working. aputtock posted this update from Google:

click for full size

Forum discussion at Local Search Forums.

Vlog #10: Ruth Burr Reedy On Google Algorithms, EAT, Quality Raters Guidelines & More

In episode #10 of the vlog series at the Search Engine Roundtable I interviewed Ruth Burr Reedy (@ruthburr), the Vice President of Strategy at UpBuild. She has a BA in Theatre and decided she needed to get into something more stable and then got a temp job and became a writer in 2006 and from there learned a ton about SEO. From there she became the head of SEO at Moz and lead the SEOmoz.org to Moz.com transition. She then moved to Oklahoma and left Moz, and works now at UpBuild – a company that is awesome to work at. She discussed some of the issues around how SEO agencies hire SEOs and sometimes end up mismanage those young hires. Ruth gave advice for new SEOs and what new SEOs should look for when joining a new company.

Ruth then explained the concept around human versus machine readable quality signals to me, that was her talk at Mozcon. We then talked about Google algorithm updates and if they are useful to track. She gave advice around how to audit your site if it was negatively impacted by an algorithm update. We then began talking about the problem of getting too granular with algorithmic inputs, diving too deep into the Google Search Quality Raters Guidelines and EAT documents. Ruth doesn’t want us to focus on specific ranking factor inputs, it is not that important, she explained.

Here is the interview:

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

Google: Amazon Alexa Rank Does Not Impact Google Search

This is probably super obvious to most of you but this may be the first time I’ve heard Google comment about this. Amazon has this Alexa rank feature, they had it since like 1996, a super long time. Google’s John Mueller was asked if Google uses it for ranking sites and he obviously said no.

This is at Alexa.com, not to be confused with Amazon Alexa digital assistants, but owned by the same company.

Here are the tweets:

Pretty clear – right?

It goes on:

and on…

The funny thing is, when I made my April fools prank in 2003 or so for the Google PageRank Prediction tool, I used Amazon’s Alexa rank as part of the algorithm to figure out what your next PageRank score will be. I have no idea if this tool works anymore by the way – it never really did work because it was a prank.

Forum discussion at Twitter.