Google How To Schema On Desktop, Now With Images

In May, Google began testing how to schema rich results on desktop after only showing them on mobile. That test went away on June 5th and then came back on June 16th. Well, now that it is back, Google is also showing image thumbnails next to these results on desktop.

Brodie Clark shared screen shots on Twitter of how to schema rich results showing on desktop again but this time with these image thumbnails:

click for full size

Here are more examples:

Again, they first came around late May, went away June 5th and came back June 16th and now show with image thumbnails.

Forum discussion at Twitter.

Search Buzz Video Recap: Google June 18th Algorithm Update, Nofollow Those Guest Posts, Nofollow Changes & More

My normal camera is still being fixed so I am still using my iPhone, if you like it better, do let me know in the comments. There was a possible unconfirmed Google search ranking update on Thursday, June 18th. Google doubled down on their policy of guest posts should have links nofollowed. Google talked a bit more about what changes might happen in search with the nofollow hint change. Google said it isn’t new that sites aren’t fully indexed you are just able to better see it in Search Console. Google Page Experience will be using your AMP page, if you have one. Google does support the use of nofollow in HTML link tags. Google said over one million sites are already using the rel sponsored attribute. Google’s Martin Splitt talked about if sites should break up their JavaScript files into smaller chunks or not. Google might have issues indexing some Disqus comments, Google is looking into it. Google Merchant Center rendering is different than others and they have a new product data specification. Google is fixing a bug where dealerships are outranked by their service centers. Google is now showing the online care icons in the local packs. Google My Business can pull data from Facebook. Google Ads is issuing credits for COVID-19 relief. Google is offering square shared promoted pins in Google Maps. Google Ads can show stats in search. Google Ads has a new click bait ad policy. Google Search is testing search suggestions as you scroll. Google Images is testing a drop down query expander feature. Google has their July Fourth fireworks live now in search. Oh and if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

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Daily Search Forum Recap: June 19, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Search Buzz Video Recap: Google June 18th Algorithm Update, Nofollow Those Guest Posts, Nofollow Changes & More
    My normal camera is still being fixed so I am still using my iPhone, if you like it better, do let me know in the comments. There was a possible unconfirmed Google search ranking update on Thursday…
  • Google Search Ranking Algorithm Updates Thursday, June 18th
    Over the past couple of days, starting as early as Wednesday, but most on Thursday, June 18th, I am seeing some signs of a Google search ranking algorithm update. It is not a massive one but there was an increase in SEO community chatter along with some tools showing signs of changes in the Google search results.
  • Google Ads Now Issuing COVID-19 Credits
    Google told us the company would be giving out credits to Google Ads advertisers for COVID-19. This is to help businesses face the challenges of the economic downturn over this pandemic. The ad credit is automatically applied to your promotions tab in your Google Ad account and is valid until December 31, 2020.
  • Google Search Console Data Holes
    Google’s John Mueller said the time you would see missing data, or as he called it, “data holes,” in Google Search Console would be when a site is left unverified for a while.
  • Video On Using Manual Actions In Google Search Console
    Google’s Daniel Waisberg released a new Google Search Console training video, this one was on using manual actions in Search Console. While most of you, all of you, already have experience with the manual actions feature in Search Console – it may be a good video for you to send clients with issues.
  • Google Question Hub Tests New Design for Q&A On Google
    Google is testing a new design for the Q&A on Google feature, which is powered by the Google Question Hub. This is a feature you probably would not have seen, it is a limited beta in the US but available in regions like India more widely.
  • Google Having Issues Indexing Disqus Comments?
    Google may be having issues indexing new comments on blogs and web sites powered by Disqus, a commenting platform that we use here. Praveen Sharma complained about it on Twitter and Martin Splitt from Google said it “looks like a glitch on our end.”
  • Google Water Landscape
    Below I embedded the video from Instagram of the water landscape features outside of one of the Google buildings at the Mountain View, California offices. Pretty and a calming.

Other Great Search Forum Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Daily Search Forum Recap: June 18, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Google Search Suggestions On Scroll
    Here is an interesting test from Google Search. You type in a query, go to the search results and as you scroll through the search results, the search box shows search suggestions. As you can see from the example by Yvo Schaap on Twitter, Google shows various grayed out suggestions to his query.
  • Google Search Fireworks Show Is Back
    If you go to Google Search and search for [fireworks] you will see the search results explode with a fireworks show. This is exactly the same thing Google did last year a few weeks before July fourth but now, it is live a bit earlier.
  • Google Square Promoted Map Pins
    Google has launched new square-shaped map pins named promoted pins. It is aimed to help you make your listing stand out from the normal shaped pin like pins in Google Maps.
  • Google Ads Stats In Search Results
    Google Ads will soon start showing you how your Google Ads campaigns are performing directly in the search results. All you would need to do is search for [my ads] or [google ads] and you will see this little stats box at the top of the search results.
  • Google Does Support Nofollow On HTML Link Tag
    Gary Illyes from Google, after multiple days of research, has confirmed that Google indeed supports the use of the nofollow link attribute on HTML link tags. He said this is supported in “the form of rel=”alternate nofollow”, and that will prevent Google from using the link from the href attribute. If you don’t specify a nofollow, the URL from href will be extracted as a weightless outlink.”
  • Google Chicago Rooftop Landscape & Subway Car
    We have shown a few photos of the subway car at the top of the Google Chicago office, including the inside and the front seat. But here is what it looks like in terms of the overall landscape.

Other Great Search Forum Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Local & Maps

Mobile & Voice

SEO

PPC

Saks Fifth Avenue taps NuOrder platform to redo buying and merchandising

Saks Fifth Avenue's use of NuOrder's cloud-based wholesale buying platform will allow for better collaboration with its vendors, drive inventory efficiency and ensure merchandise effectiveness across all touch points. Image credit: Saks Fifth Avenue, NuOrder Saks Fifth Avenue’s use of NuOrder’s cloud-based wholesale buying platform will allow for better collaboration with its vendors, drive inventory efficiency and ensure merchandise effectiveness across all touch points. Image credit: Saks Fifth Avenue, NuOrder

Saks Fifth Avenue has partnered with wholesale ecommerce platform NuOrder to streamline the U.S. department store chain’s buying process and merchandising approach.

Daily Search Forum Recap: June 17, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Should You Break Up Your CSS & JavaScript Files Into Smaller Chunks? Here Is What Google Said.
    Bartosz Goralewicz asked Martin Splitt of Google an interesting question. He asked if we should break out CSS and JavaScript files into smaller chunks of files or not. The answer from Martin is a long one but in short, it depends. 🙂
  • The Google Page Experience Scores Will Use AMP Version
    I already said this when I wrote about the Google Page Experience Update but it is important to say again. If you have an AMP version and your site is on mobile-first indexing, which all sites should be by the end of this year, then Google’s Page Experience update will measure your AMP page, not your mobile or desktop page.
  • Google Images Tests Query Expander Drop Down On Image Previews
    Brian Freiesleben spotted a new feature Google is testing in Google Image search. When you click on an image preview on mobile, he saw Google showing related or query expander drop downs under the image. When you click on it, it shows more information about that image.
  • Google Fixing Bug Where Dealership Service Shops Show Over Main Dealership Local Panel
    In early March, Google added a feature to Google My Business that allow car dealerships to have multiple Google My Business listings within Google Local and Google Maps. But now it seems that for some dealerships, the service listing is showing above the main dealership listing – which is causing problems for these dealerships.
  • Google Online Care Icon Added To Local Pack
    We have seen Google add the “get online care” details to a local panel, when you click on a medical and health related local result in Google. But now Google has added the “online care” icons to the higher level, local pack.
  • Google: One Million Sites Using Rel=Sponsored
    An interesting tidbit from the podcast from the Google folks was that Gary Illyes from Google said a heck of a lot of sites are already using the rel=sponsored link attribute. He said one million sites are already using the rel=sponsored link attribute.
  • Google Bike Riding Into The Sunset
    Here is an uplifting photo I found on Instagram outside of the Google Mountain View, California offices. You have someone riding a Google bike through the GooglePlex into the sunset.

Other Great Search Forum Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

EVRYTHNG, Arianee partner to offer item-level traceability, authentication for luxury and fashion goods

Digital authentication and traceability are becoming more important as ecommerce and resale gain popularity as retail channels for luxury and fashion. Image courtesy of Arianee Digital authentication and traceability are becoming more important as ecommerce and resale gain popularity as retail channels for luxury and fashion. Image courtesy of Arianee

EVRYTHNG and Arianee have partnered to introduce digital proof of authenticity and item-level traceability to luxury and apparel goods, from the factory to the consumer and resale markets.

Daily Search Forum Recap: June 16, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Google Nofollow Change Might Be About Fixing Webmaster Mistakes
    Google published its first podcast named Search Off the Record and in that podcast, Gary Illyes from Google talked a bit more about all the nofollow link changes coming. He said again that he is working on something but it seems like these changes won’t be a huge deal.
  • Google Again: We Don’t Look At Analytics Bounce Rates For Ranking
    Again, Google has said that it does not look at [Google] Analytics bounce rate data for ranking web sites. John Mueller of Google said in a webmaster hangout video at the 25 minute mark, “I think there’s a bit of misconception here that we’re looking at things like the analytics bounce rate when it comes to ranking websites, and that’s definitely not the case.”
  • Google Merchant Center Rendering & Product Data Specification Updates
    Did you know that the Google Merchant side of things crawls a bit differently than the rest of Google. Google’s Martin Splitt said on that podcast this morning that the Google Merchant team will first try the HTML only and if it cannot find what it needs, then it may render the page.
  • Google Ads New Clickbait Ads Policy
    Google announced yesterday that in July 2020, next month, Google will introduce a new clickbait ads policy under the Google Ads Misrepresentation policy. Google wrote “this policy covers advertisement which uses sensationalist or clickbait text or imagery which intend to drive traffic to the Ad through pressurizing the viewer to take immediate action in order to understand the full context of the Ad.”
  • Google My Business Pulling Data From Facebook
    It looks like Google My Business is able to pull data from Facebook to show in the Google Maps and Google Search local panels. Here is an example from Tom Waddington of a plumber listing that shows the owner’s name and the source of that information shows Facebook.com.
  • A Clever Google Query Modifier
    Omar Ortiz shared a search result query modifier feature from Google search with me on Twitter that is pretty clever. It shows that when you search on Google for [how much do you need to retire] Google is smart enough to ask you different ages that you want to retire at.
  • Google Cocoon
    Here is a cozy looking chair at the Google Sao Paulo office. This looks like a cocoon of some sorts. I’ve seen other cocoon hammocks but this one is made out of some sort of wood, not cloth.

Other Great Search Forum Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Japan’s Lexus, in a first, turns to augmented reality app to debut new sport sedan

The Lexus AR Play app is an augmented reality immersion into the exterior and interior features of the newly launched 2021 Lexus IS 350 sport sedan. Image courtesy of Lexus The Lexus AR Play app is an augmented reality immersion into the exterior and interior features of the newly launched 2021 Lexus IS 350 sport sedan. Image courtesy of Lexus

Japanese automaker Lexus has introduced an augmented reality app designed to let users explore its newly launched 2021 Lexus IS 350 compact sport sedan.

Daily Search Forum Recap: June 15, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Google: Sites Noticing Indexing Issues Is Not New; Better Search Console Reporting
    Over the past several weeks and months it seems more and more site owners and SEOs are complaining about Google not indexing their web sites as it once did. I asked Google’s John Mueller if anything was new here and he said no, Google has not changed how it indexes sites in terms of quality or the depth; but what may have changed is how Google Search Console reports it more accurately.
  • Google Doubles Down On Guest Blog Links: Nofollow Them
    Last week we covered that Google said again, nofollow links in guest blog posts, even if they are not paid guest blog posts. This is not new, Google said this many times over the years. But whenever I cover these statements, some SEOs are a bit shocked. Well, Google’s John Mueller again over again said, nofollow them.
  • Vlog #71: Eli Schwartz – Getting Hit By Google Panda & Enterprise SEO
    Eli Schwartz is a growth and SEO advisor and helps companies on SEO strategy. I had to ask about the title, and he said in the Bay Area people call marketing, growth and no one wants a consultant…
  • Google Wants Examples Of .webp Logos With Logo Structured Data
    Google is asking for examples of logos that are in .webp format that also uses logo structured data markup. Google recently updated the logo structured data markup developer documents to add .svg to the supported file format list. But Google wants to add .webp format to the list but wants to test things first.
  • Google: We Don’t Use Links On YouTube For Search
    Google’s John Mueller confirmed, despite the nofollow attribute slapped all over links on YouTube pages, that Google does not use links on YouTube for search.
  • Bing Site Scan Feature Supports BASE HTML Tag
    Earlier this month, Bing launched the Site Scan feature in Bing Webmaster tools. But there was an issue with it, where it thought pages with the Base HTML tag were pages that 404ed. Bing has resolved the issue and should now properly scan and audit those types of pages going forward.
  • Riding A Bike Inside A Google Office
    Here is a photo on Instagram of someone riding a bike inside one of the Google offices. I embedded the Instagram version that shows it in motion. This is some sort of promo for a movie named THE CL

Other Great Search Forum Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search