Search Buzz Video Recap: Google Algorithm Update, Mobile-First Indexing Deadline, Twitter Is Back, Google Breaks Again & Apple Ranking Factors

It looks like you all need some relaxation, so this week I took you to the beach – not that I ever go to beaches but hey, it is a green screen. In the search news, it seems like we have a Google search ranking update yesterday and today, July 23rd and 24th – it is not confirmed yet. I covered the expected new that Google has pushed off its deadline for mobile-first indexing from September 2020 to March 2021. Google has reenabled the Twitter carousel in the search results after removing them last week. Google had a big bug with navigational and site queries. Apple posted its search ranking factors and an updated Applebot help document. Bing created a WordPress plugin so you can quickly integrate your WordPress site with its URL submission API. WordPress has finally added XML Sitemaps in its core in version 5.5 after a year of working on it. Google Search Console performance reports has a new news filter. Google Search Console coverage report had this weird indexing issue notice. GoogleBot will continue to pass its user agent, no matter what Chrome does. Google launched a new mortgage search feature box. Google is testing search refinement features when you scroll. Google is showing a lot of images for some queries for some reason. Google’s local algorithm weighs business names too highly, Google said it is working on this issue. Google My Business seems to have launched a subscription model for upgrading your profile. Google My Business is sending out notifications for duplicate listings. Google can show two phone numbers in your local panel. Google Ads Editor launched version 1.4 with recommendations and much more. Google Shopping shows materials in the web search box. Buy on Google is now commission free and even integrates with PayPal and Shopify. Microsoft Advertising lets you use ShutterStock images for free in your ads. Google Ads is banning COVID-19 dangerous and derogatory ads. Oh and if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

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Daily Search Forum Recap: July 24, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Google Search Ranking Update On July 23rd & 24th
    I am seeing some early chatter and signals that there may be another, currently unconfirmed, Google search ranking algorithm update happening. It seems to have started yesterday, July 23rd and continuing throughout today, July 24th.
  • Search Buzz Video Recap: Google Algorithm Update, Mobile-First Indexing Deadline, Twitter Is Back, Google Breaks Again & Apple Ranking Factors
    It looks like you all need some relaxation, so this week I took you to the beach – not that I ever go to beaches but hey, it is a green screen. In the search news, it seems like we have a Google search ranking update yesterday and today…
  • Google: Multiple Fact Checks Rich Results May Not Show In Search
    Google has updated its developer documentation to clarify that if you use multiple fact checks on a page it may not show up in the search results as rich results.
  • WordPress 5.5 With Google Sitemaps Integration In Its Core
    For over a year, Google said it is working with the WordPress team to build in to the core of WordPress the ability to generate XML Sitemaps. Well, now with WordPress 5.5 it is now out. Pascal Birchler from Google announced on WordPress.org “in WordPress 5.5, a new feature is being introduced that adds basic, extensible XML sitemaps functionality into WordPress core.”
  • Buy on Google Now Commission Free & Adds PayPal and Shopify Options
    Google announced that it is making Buy on Google commission free. This comes after Google has made Google Shopping free both in Google Shopping and Google Search. Also, Google said retailers can use either PayPal and Shopify for payments and will support more in the future.
  • Google: Split Things Up When Revamping Your Web Site
    If you are tearing down your web site and rebuilding it completely from the ground up, you should expect a lot of search ranking fluctuations. If you want to control and track as much as you can on the SEO side, it is recommended you do it in stages and split the process up.
  • Google Search Displays Flight & Hotel COVID-19 Impact
    Google seems to be testing a new feature that shows the travel trends in a specific city. Google is showing the percentage of flights operating in that area and the percentage of hotels with availability. I am not sure if this is a COVID-19 feature or just a generic Google Travel feature.
  • Google Search Console Adds Share Report Feature
    Google Search Console has a new (I think it is new) button to let you share a report with someone else through a secure link. The share button is next to the export button on many of the reports. At the time I am writing this, I do not see the button but David Iwanow shared a screen shot on Twitter.
  • Photos Of Google Chicago Fire Pit
    We’ve covered a number of fire pits at Google offices including one inside the Google Chicago office. Here are numerous photos from different times from the rooftop fire pit at the Google Chicago offi

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Google Search Console Adds Share Report Feature

Google Search Console has a new (I think it is new) button to let you share a report with someone else through a secure link. The share button is next to the export button on many of the reports. At the time I am writing this, I do not see the button but David Iwanow shared a screen shot on Twitter.

Here is a screen shot of the share button within Google Search Console:

After you click on it, you are given this dialog that gives you a URL you can share with others to access the report:

You have to first enable link sharing and then if someone is given this link, anyone else they give the link to, can also see the report. Kind of like with unlisted settings on YouTube videos. So you need to be careful with who you share these links with. I guess the same goes with when you export the data and share that export with someone. But this is a live link.

Daily Search Forum Recap: July 22, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Google Deadline For Mobile-First Indexing Now March 2021, Not September 2020
    Google, as expected, has decided to push off the deadline for going 100% into mobile-first indexing. The previous deadline was September 2020, but after COVID hit, Google said they may push this deadline back to give site owners more time to prepare during this time. Google decided this morning to push the deadline to March 2021.
  • Google Ads Editor v1.4 Adds Recommendations, Local Campaigns & More
    Google released version 1.4 of the Google Ads Editor. This comes a few months after version 1.3 was released. In version 1.4, Google added recommendations, local campaigns and much more.
  • Google Site Command & Navigational Query Operators Failed Yesterday
    Yesterday for a period of a few hours, you may have been unable to find the site or content you were looking for on Google Search. Google said it had an issue with some navigational queries and site commands.
  • Google Shopping Sponsored Web Results With Material Label
    You know when you go shopping, either online or offline, and you get the shirt in your hand, you look at the label and it tells you the materials it was made of? Well, Google is testing showing you that information before you buy, before you even click to buy, directly from the Google Shopping ads at the top of the web results.
  • Bing URL Submissions Plugin To Get Your WordPress Content Indexed Fast
    Bing announced a new WordPress plugin that integrates your WordPress site with the Bing Webmaster Tools URL submission API. In short, the plugin looks for new and updated content and automatically submits it to Bing for fast indexing.
  • Microsoft Advertising Now Offers Free ShutterStock Photos For Image Ads
    Microsoft announced yesterday it is offering free high quality images from ShutterStock for use in Microsoft Advertising’s image ads. “To help you find the right images for your campaigns, we’re partnering with Shutterstock to provide you free access to over 320 million high-quality, advertising-ready images for use in Microsoft Advertising,” Microsoft said.
  • Google Water Tank
    Here is a photo of the outside of the Google Waterloo, Canada office building. I bet it is no surprise that Google painted the water (might not be for water) tank white with the Google logo printed o

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Daily Search Forum Recap: July 21, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Google Search Console Performance Reports News Filter
    You can now slice and dice your Google Search Console Performance report by news content versus web, image or video content. Google just added a new filter under the performance report “search type” option for “News.”
  • Google My Business Notification For Duplicate Listings
    Hot off the coattails of Google now sending notifications of Google My Business listing suspensions, Google is sending other notices as well. Here is a notice from Google that says your profile has been marked as a duplicate.
  • Google: No Need To Worry About Duplicate Content With Site Migrations
    Google’s John Mueller said there is no need to worry about duplicate content when you are migrating content from one site to another. John said “there’s no need to worry about duplicate content if you’re migrating it from one site to another.”
  • GoogleBot Will Continue To Pass A User-Agent Despite Chrome Changes
    Google’s John Mueller and Martin Splitt confirmed on Twitter that GoogleBot, despite what Chrome does, will continue to pass along the user agent when it crawls web sites. John said “my understanding is that we’ll continue to use “Googlebot” in the UA text and not defer it to Client Hints.”
  • Google Brings Back The Twitter Carousel
    Google has brought back the Twitter carousel in the Google search results last night. It was removed after Twitter had an embarrassing hack back on July 15th or so. Four days later, Google brought back the feature after doing a security review on its end.
  • Google Local Panel Listing With Two Phone Numbers
    Francastro notified me on Twitter of a local panel he spotted in the Google search results that lists not one, but two different phone numbers. I am not sure if I’ve seen this before so I figured I share his screen shot here.
  • Google Basketball With Old Google Logos
    Here is a basketball from the Google Waterloo, Canada office. It has the old Google logo and old Google favicon logo on the ball. Yea, it looks pretty warn out, the ball and logos. I think the office

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Daily Search Forum Recap: July 20, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Google Local Algorithm Weighs Business Names Too Highly; Google To Fix This.
    There has been a number of complaints about Google’s local search ranking algorithm giving way too much weight to the name of the business. But have no fear, Google is working on addressing this according to Danny Sullivan.
  • Google Ads To Ban Coronavirus (COVID-19) Dangerous & Derogatory Ads
    Google announced late on Friday a new Google Ads policy around the coronavirus and COVID-19 as it related to its dangerous or derogatory content. Google will specifically ban ads that promote conspiracy theories around the virus. Google said it has updated the policy to “prohibit content that relates to a current, major health crisis and contradicts authoritative, scientific consensus.”
  • Vlog #76: Mary & Dave Davies on User Experience vs Technical SEO
    Mary & Dave Davies is like the SEO sweetheart couple and they co-run Beanstalk Internet Marketing. They started the company together in 2004 and survived working together for over 15-years…
  • Google Partners Rewards Is Back Email Notification
    Dave Davies posted a screen shot of an email he received from Google with the subject line “Goals are back. Google Partners Rewards for Q3 is now live.” The email starts off by saying “Google Partners Rewards is back.” This comes a month or so after Google announced sunsetting the Google Partners Acceleration Program.
  • Google Showing Large Image Packs For Queries
    This looks like a bug, but might be a test, where Google is showing some searchers for almost all queries, a large box or pack of image results that match the query. This image box is not new, but to show so many images, for so many variations of queries, is unusual. So I am suspecting this was a bug.
  • Google Celebrates Dr. Dilhan Eryurt On Moon Day
    Today on Google’s home page is a special out of this world Google Doodle, aka, special Google logo, for Dr. Dilhan Eryurt. It is not Dr. Dilhan Eryurt birthday but it is Moon Day. To honor the day, Google is celebrating the life of Dr. Dilhan Eryurt.
  • Google Super G Logo With Masks
    On Friday Google posted a GIF of its super G logo, the letter G logo, with various masks. Google wrote on Twitter “Wearing a mask helps slow the spread of COVID-19. We all need to do our part.”

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Google Local Panel Displays When Hours Were Last Updated

Casey Bryan shared a screen shot with me on Twitter showing what I think is a new, nifty feature by Google My Business. Google is now showing for some business local panels when the last time that business updated its business hours with Google.

As you can see in the screen shot below, it shows that this business had its business hours updated in Google My Business 2 weeks ago and that the business itself updated those hours. It says “updated by business 2 weeks ago.”

Search Buzz Video Recap: Google Drops Twitter Carousel After Hack, Google Updates Discover Document & New Google Ads Policies

It was a bit of a slower week, with the big news this week being that Google dropped, for now, the Twitter carousel box from the search results after Twitter was hacked. Google updated the publisher help document on Google Discover. Google’s Martin Splitt and Merkle’s Alexis Sanders did a video on crawl budget and SEO. John Mueller of Google ranted on ranking factors and that it is not a science. I shared a photo of the recording of those podcasts. Google said do not block GoogleBot from your 404s. Google said links from lower quality sites do not necessarily hurt your site. Google seems to be pruning the number of rich results that it shows in the search results, again. Google Ads launched a ton of new features including image extensions, new layouts for responsive ads, more reporting and tools and much more. Google Shopping no longer will allow downloadable software CDs and DVDs. Google Shopping Ads does not allowing phishing or scammy types of ads. Google AdSense for Search can now display Google Shopping Ads. Google My Business will now notify you of business listing suspensions via email. Google Local panels can now show the last time the business updated its hours. Google Books Ngram Viewer just got some recent data. Oh and if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

Daily Search Forum Recap: July 17, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Video: Google Drops Twitter Carousel After Hack, Google Updates Discover Document & New Google Ads Policies
    It was a bit of a slower week, with the big news this week being that Google dropped, for now, the Twitter carousel box from the search results after Twitter was hacked. Google updated the publisher help document on Google Discover. Google’s Martin Splitt and Merkle’s Alexis Sanders did a video on crawl…
  • Google Local Panel Displays When Hours Were Last Updated
    Casey Bryan shared a screen shot with me on Twitter showing what I think is a new, nifty feature by Google My Business. Google is now showing for some business local panels when the last time that business updated its business hours with Google.
  • Google: Don’t Blame GoogleBot For Your Slow Database Queries
    GoogleBot is pretty good, actually, very good, at not crawling most sites too much where it actually ends up slowing down the site from loading. GoogleBot is designed to detect that and back off. But if you have a specific set of pages or a page that is super slow because the way you wrote your database query is super inefficient, Google says – don’t blame them.
  • Google: Our Algorithm Reviewers Are Different From User Reports Reviewers
    Google’s John Mueller said that Google has very different people in the corporation who are responsible for reviewing search algorithms from those who review user reports of spam and feedback. Both are humans but those humans do not impact the search results directly, they just provide feedback on those results.
  • Google Pruning The Rich Results & FAQ/How To Schema Results?
    There has been chatter recently, with some data backing it up from the data tool provider RankRanger, that Google has stopped showing a nice percentage of rich results and how-to / FAQ schema rich results in the search results.
  • Google Tests Blue Shaded Related Search Buttons
    Google has been busy testing different variations of related searches interfaces at the bottom of the Google search results. Now Google is testing them with the magnifying glass icon but in a shaded blue background.
  • Google Rainbow Face Masks
    Google may be giving out rainbow colored face masks for workers at the Google Netherlands office. Maria Sikora, who posted this image on Instagram from inside the Google Nederland office said “Mask p

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Daily Search Forum Recap: July 16, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Google Removed Twitter Results From Search
    As you probably all know, Twitter has been hacked in a big way yesterday. In short hackers pushing a crypto scam hijacked Twitter accounts for Bitcoin, Barack Obama, Joe Biden, Ripple, Binance, Elon Musk, Bill Gates, Jeff Bezos, Apple, and many more. It seems like Google took action by removing the Twitter boxes from the Google search results.
  • John Mueller On Google Rants On Ranking Factors
    Google’s John Mueller, Gary Illyes and Martin Splitt released another podcast this morning. This one they covered a bunch of topics including rendering with SEO but also John Mueller kind of had a rant on ranking factors. It is fun to listen to, so I recommend it.
  • Google: Remove A Lot Of Pages From Your Site, Remove The URLs From Your Sitemap
    John Mueller of Google said it is a good idea to remove the URLs of pages you remove from your web site from your XML Sitemap file. He said “if you remove or change a lot of pages on your site, it’s good to reflect that in a sitemap file.”
  • Google Ads Adds Image Extensions, Responsive Ad Features, New Layouts & More
    Google Ads has added a bunch of features and announced a bunch of new features according to their announcement yesterday. Google added image extensions beta program, a responsive search ad features to highlight your sales, promotions and shipping offerings, new creative layouts, automatically generated video ads, and updated dynamic ads, a new customer acquisition goal in Smart Shopping campaign settings and more.
  • Google: It Is Safe To Keep 302 Redirects Up
    Here is a new question I don’t think I’ve seen before. Someone asked Google if it is safe to keep a 302 redirect up for a long time. The question was “how long is it safe to use a 302 redirect?” The answer is, it is safe to keep them up for a long time.
  • Gary, Martin, John & Anna Recording The Google Search Podcast
    Here is a photo from Gary Illyes of Google, of him, Martin Splitt, John Mueller and Anna Barto (a video producer at Google) recording the podcast. He shared this on Twitter.

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