Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches

Porsche Design will let consumers customize their watches the way they customize Porsche cars, from trim to color and everything in between. Image courtesy of Porsche Design Porsche Design will let consumers customize their watches the way they customize Porsche cars, from trim to color and everything in between. Image courtesy of Porsche Design

Porsche Design is taking a page from sports car factories and letting consumers select from more than 1.5 million design configurations to create custom timepieces to match their vehicle.

FHCM, in nod to times, picks Launchmetrics to digitize Haute Couture Week and Paris Fashion Week Men’s edition

Fédération de la Haute Couture et de la Mode is digitizing key events as insurance against future health outbreaks and also to keep up with the needs of the times and current market behavior. Image credit: Fédération de la Haute Couture et de la Mode Fédération de la Haute Couture et de la Mode is digitizing key events as insurance against future health outbreaks and also to keep up with the needs of the times and current market behavior. Image credit: Fédération de la Haute Couture et de la Mode

The Fédération de la Haute Couture et de la Mode has picked Launchmetrics to digitize its virtual Haute Couture Week and Paris Fashion Week Men’s edition.

Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase

Snapchat users can now use AR tech to virtually try on Gucci footwear to see if they like the merchandise and then have the option to buy it directly from that location. Image courtesy of Gucci Snapchat users can now use AR tech to virtually try on Gucci footwear to see if they like the merchandise and then have the option to buy it directly from that location. Image courtesy of Gucci

Italian fashion label Gucci will take its augmented reality service to Snapchat to let customers and prospects virtually try on its footwear and buy the merchandise if they choose.

Four Seasons, in contactless response to pandemic, boosts app and chat capabilities for private residence owners

The Four Seasons app and chat capabilities are now available to private residence owners as contactless services become the new norm in the COVID-19 era. Image courtesy of Four Seasons Hotels and Resorts The Four Seasons app and chat capabilities are now available to private residence owners as contactless services become the new norm in the COVID-19 era. Image courtesy of Four Seasons Hotels and Resorts

Four Seasons Hotels and Resorts has added new features to its app and chat platforms to give private residence homeowners and residents the ability to connect with their residential teams from their phones, tablets and computers.

Beauty retailer Sephora ups social shopping quotient with Instagram checkout

In addition to reducing transactional friction, Sephora is moving closer to the consumer's point of passion to consummate a sale at the moment when the desire is highest. Image credit: Sephora In addition to reducing transactional friction, Sephora is moving closer to the consumer’s point of passion to consummate a sale at the moment when the desire is highest. Image credit: Sephora

Cosmetics retailer Sephora has debuted Instagram checkout with more than 80 brands it sells in stores and online as the LVMH-owned company takes social shopping one notch up.

BMW to be first automaker to use iPhone as fully digital car key

The BMW Digital Key with the Apple iPhone is yet another step toward integration of mobile services with automotive technology. Image courtesy of BMW The BMW Digital Key with the Apple iPhone is yet another step toward integration of mobile services with automotive technology. Image courtesy of BMW

Germany’s BMW will become the first carmaker to let its customers use the iPhone as a fully digital car key in yet another sign of the integration of mobile technology into vehicles.

Sotheby’s doubles-down on mobile with AR functionality, digital gallery experience for app

Potential bidders can virtually visit Sotheby's pre-sale exhibitions. Image courtesy of Sotheby's Potential bidders can virtually visit Sotheby’s pre-sale exhibitions. Image courtesy of Sotheby’s

Adapting to COVID-19 restrictions limiting physical gatherings, British auction house Sotheby’s has boosted its app’s capability with augmented reality and other digital features that reimagine its June 29 live auction event.

Saks Fifth Avenue taps NuOrder platform to redo buying and merchandising

Saks Fifth Avenue's use of NuOrder's cloud-based wholesale buying platform will allow for better collaboration with its vendors, drive inventory efficiency and ensure merchandise effectiveness across all touch points. Image credit: Saks Fifth Avenue, NuOrder Saks Fifth Avenue’s use of NuOrder’s cloud-based wholesale buying platform will allow for better collaboration with its vendors, drive inventory efficiency and ensure merchandise effectiveness across all touch points. Image credit: Saks Fifth Avenue, NuOrder

Saks Fifth Avenue has partnered with wholesale ecommerce platform NuOrder to streamline the U.S. department store chain’s buying process and merchandising approach.

EVRYTHNG, Arianee partner to offer item-level traceability, authentication for luxury and fashion goods

Digital authentication and traceability are becoming more important as ecommerce and resale gain popularity as retail channels for luxury and fashion. Image courtesy of Arianee Digital authentication and traceability are becoming more important as ecommerce and resale gain popularity as retail channels for luxury and fashion. Image courtesy of Arianee

EVRYTHNG and Arianee have partnered to introduce digital proof of authenticity and item-level traceability to luxury and apparel goods, from the factory to the consumer and resale markets.

Japan’s Lexus, in a first, turns to augmented reality app to debut new sport sedan

The Lexus AR Play app is an augmented reality immersion into the exterior and interior features of the newly launched 2021 Lexus IS 350 sport sedan. Image courtesy of Lexus The Lexus AR Play app is an augmented reality immersion into the exterior and interior features of the newly launched 2021 Lexus IS 350 sport sedan. Image courtesy of Lexus

Japanese automaker Lexus has introduced an augmented reality app designed to let users explore its newly launched 2021 Lexus IS 350 compact sport sedan.