Once again, the Digital Marketing world is going through remarkable changes. This couldn’t be more real than what took place recently. Late last week, Google rolled out the December 2020 Broad Core Update. Countless SEOs have been awaiting an update because the one back in May. They thought there would not be another upgrade in 2020, yet here we are about to speak about it.
There already are reports that some websites are seeing wins or losses of 30% or more. Those sure are big-time changes certainly.
You’re most likely wondering what this implies and what SEO.com is doing to ensure quality material among this huge change.
What The December 2020 Core Update Is All About
The December 2020 Core Update was presented to specifically motivate quality content from websites.
Google makes one or more modifications daily that help improve search engine result. Some are obvious, some are not. What these changes have in common is that they assist Google to constantly improve with time.
There are several instances throughout the year where Google makes broad, considerable modifications to their search algorithm. They are what are called ‘core updates.” These changes are made to guarantee that Google is area on in bringing searchers the most relevant and authoritative content.
Google works to verify these updates because they do affect some websites with notable drops or gains. These changes are everything about working to enhance how they’re assessing material overall. Changes like these might cause pages that were not rewarded appropriately in the past to carry out much better.
What Is SEO.com Doing To Help Ensure Quality Content In The Face Of Core Updates
The huge question now is, “What is SEO.com doing to ensure quality content in the face of change?”
It all boils down to delivering content that helps readers discover what they’re trying to find. The route we take to produce quality content for others to enjoy is by means of the “EAT” approach. This represents Authoritativeness, credibility, and knowledge.
About Google’s EAT Method
Google has long had an acronym for the method they determine their algorithm modifications. They describe this approach as the EAT Method. This method is so popular, many books and posts have been written about it! Here’s a little summary to get you up to date:
Expertise
This refers to the high level of understanding or ability the content developer has in a particular field. For YMYL (Your Money or Your Life) subjects such as medical recommendations, official proficiency is crucial. For Non-YMYL topics, it comes down to showing everyday proficiency. For example, somebody on an assistance page sharing their experience with an illness counts as that. Know-how is a vital part of developing premium material.
Authoritativeness
This describes the credibility of the content developer. That is authority when others see an individual or site as the go-to source for information. People searching for signs on WebMD is a prime example of authority. Raters inspect authority through independent sources like reviews, skilled recommendations, and references. This certainly is something to consider when creating content.
Credibility
This describes the legitimacy and transparency of the material developer. Raters search for numerous things when they evaluate trustworthiness. They try to find sufficient contact info, material accuracy, and proper citation of credible sources. All of this is important when producing material. After all, trust is an important aspect of bring in the ideal readers to your site.
The “EAT” method goes a long way in assisting make sure quality material. It assists prevent surprises or unfavorable results from a core update like this.
SEO.com Brings Your Website Quality Change For The Better
At SEO.com, we work to make sure that your website produces top quality content that resonates with your readers. We’re a full-service web marketing firm that assists companies both small and big with all aspects of their online existence. Contact us today and let us help grow your online existence for the better.