What the huge UA gamers will be doing (more of) in 2019
Rather, we see it significantly popular with CRM and engagement tools, as well as with e-commerce and recommendation marketing (think: individual welcomes to an app with a customized landing page after app set up). Within UA, it’s even more important and will be more so in 2019. Deceptive apps and networks will continue to be an issue in 2019, and most likely in 2020 and beyond.
Standard set up rate has actually currently been recognized as bothersome, especially as we think about multi-touch attribution and the various windows for Install action that are accepted by numerous partners. Rather, we see it greatly popular with CRM and engagement tools, as well as with e-commerce and recommendation marketing (think: individual welcomes to an app with a customized landing page after app set up). Within UA, it’s even more important and will be more so in 2019. Deceitful apps and networks will continue to be an issue in 2019, and most likely in 2020 and beyond. What we will see, nevertheless, is that specific attribution partners and advertisement networks will continue taking the issue extremely seriously, and when they do, we’re going to understand about it, since this is a problem that impacts everybody in the classification and will just end up being more of a public conversation.