Kochava releases deterministic attribution for mobile web
That is, user activity inside a mobile app can be tracked through a mobile gadget ID– that is, through the gadget’s Apple IDFA (Identity for Advertisers) or Android GAID (Google Advertising ID). On the mobile web, a Kochava-tracked advertisement can produce a cookie from Kochava’s own domain. The issue, Cohen states, is when there’s an advertisement from a mobile web page to an app, such as to an app shop for an app set up.
That is, user activity inside a mobile app can be tracked by means of a mobile gadget ID– that is, through the gadget’s Apple IDFA (Identity for Advertisers) or Android GAID (Google Advertising ID). On the mobile web, a Kochava-tracked advertisement can create a cookie from Kochava’s own domain. The issue, Cohen states, is when there’s an advertisement from a mobile web page to an app, such as to an app shop for an app set up. If the Hilton app has actually to be downloaded from an app shop, Kochava loses sight of the user once they struck either the Apple App Store or the Google Play Store. Or when it’s the other method: from an advertisement in an app, to a web page.