Data-backed insights on featured bit optimization

30-second summary:

  • Around one-fifth of all keywords set off a featured bit
  • 99% of all featured bits tend to appear within the very first natural position and take control of 50% of the screen on mobile phones, driving higher-than-average click-through rates (CTR)
  • The crucial to highlighted bit optimization depends on a few particular areas: long-tail- and question-like keyword strategy, date significant content that comes at the ideal length and format, and a succinct URL structure

Google has actually always been pretty hazy on any information about winning highlighted bits. This held true when they were initially presented, making them something businesses thought about to be the cherry on top of their SEO efforts, which is still mainly the case. Having first-hand knowledge about the value and power of highlighted snippets, Brado teamed up with Semrush to carry out the most comprehensive research study around included snippet optimization to uncover how they actually work, and what you can do to win them.

Revealing the highlights from a Featured snippets study that evaluated over a million SERPs with featured bits present, this post unwraps actionable suggestions on amping up your optimization method to lastly win that Google reward.

General patterns throughout the included bit landscape

With billions of search queries run through the Google search box each day, our research study discovered that around 19 percent of keywords activate a featured snippet. Why does this even matter? Featured snippets are understood to drive greater CTR– as another study discovered, they are accountable for over 35 percent of all clicks.

Further showing the enormous power of highlighted snippets, our study showed that they use up over 50 percent of the SERP’s property on mobile screens.

Combine this with our findings that 99 percent of the time included bits take control of the first natural position, which they are in most cases activated by long-tail keywords (implying specific user intent), and you’ll get the reason behind exceptionally high CTR numbers.

Are some industries more likely to activate highlighted bits?

In the study, we defined industries by keyword categories, discovering that, undoubtedly, featured snippet volume is irregular across numerous sections.

The top market, seeing a featured bit in 62 percent of all cases, is Travel and Computer & & Electronics, followed by Arts & & Entertainment (59 percent), and Science (54 percent), while Real Estate keywords lag behind all the rest with only 11 percent of keywords triggering a featured bit.

featured snippet optimization insights on keyword categories that trigger

Yet on a domain level, the market breakdown differs slightly, with Health and News websites having similar highlighted bit volumes. You can find the complete

industry breakdown within the research study. Featured snippets are everything about earns, not wins Simply hoping your material will win you an included bit isn’t enough– as our research study revealed, it’s all about hard-earned material optimization

outcomes. Throughout our thorough featured bit analysis, we determined the following SEO finest practices constant throughout all included snippets we’ve encountered:

1. Enhance for long-tail keywords and questions

When it comes to optimization and keywords, use ‘the more the much better’ logic.

Our study discovered that 55.5 percent of featured bits were activated by 10-word keywords, while single-word ones just appeared 4.3 percent of the time.

Something even better than long-tails is concerns. 29 percent of keywords setting off an included snippet begin with concern words– “why” (78 percent), “can” (72 percent), “do” (67 percent), and in the fewest cases, “where” (19 percent).

featured snippet optimization insights on question keywords that trigger

2. Use the best material length and format The SERPs we examined consisted of four types of highlighted snippet: paragraphs, lists, tables, and

  • videos: 70 percent of the outcomes showed paragraphs, with approximately 42 words and 249 characters
  • Lists can be found in as the second-most-frequent featured bit (19 percent), with approximately 6 product counts and 44 words
  • Tables (6 percent) typically featured 5 rows and two columns
  • Videos, whose typical duration stood at 6:39 mins, appeared in only 4.6 percent of all cases.

Obviously, don’t blindly follow this information as the principle, rather see it as a good beginning point for featured-snippet-minded content optimization.

Plus, bear in mind that content quality constantly dominates amount, so if you have a high-performing piece that includes a 10-row table, Google will simply cut it down, revealing the blue “More rows” link, which can even enhance your CTR.

3. Do not overcomplicate your URL structure

As it ends up, URL length matters in Google’s choice of a website that should have a highlighted snippet. Attempt to adhere to cool site architecture, with 1-3 subfolders per URL, and you’ll be more likely to win.

Just for reference, here is an example of a URL with three subfolders:

4. Make frequent content updates

In the “to add or not to add a post date” issue, based upon our included snippet analysis, we ‘d recommend that you release date marked content.

The majority of Google’s highlighted snippets consist of an article date, with the following breakdown: 47% of list-type highlighted bits come from date-marked content, paragraphs– 44%, videos– 20%, and tables– 19% of the time.

While fresh-out-of-the-oven content can be favored by Google, 70% of all content making it into the featured bit was anywhere from 2 to 3 years old (2018, 2019, 2020), meaning as soon as again that content quality matters more than recency, so you shouldn’t fret that putting a date on it will work against you.

Take a deep-dive into the complete Semrush research study to learn more about included snippets and find the very best way to produce featured bit centers.

A.J. Ghergich is the CTO at Brado.