Google has been pushing the limits of its user interfaces in the local search results in web search and some of the other filters. I don’t know or even think any of this has been rolled out recently but I do think this did roll out in 2021. In short, Google local search results are grouping things more, using more carousels and even offering filters with count labels.
Here are some examples of the count labels – this might be the only really recently new thing on this list:
Not claiming this is new, but I don’t think I’ve noticed these Local Guide tags before — “27 barbecue restaurant reviews” with custom icon. Great way to build authority of reviewers! pic.twitter.com/5lX70YyQlQ
— Damian Rollison (@damianrollison) January 10, 2022
Here are some examples of Google grouping local results with carousels:
1/2 @rustybrick pic.twitter.com/5mqX1JIaOK
— khushal Bherwani (@b4k_khushal) January 11, 2022
Example 2:
Sending to: @rustybrick SIR. pic.twitter.com/84gBtVvBPx— Saad AK (@SaadAlikhan1994) January 11, 2022
Google gets pretty wild with those local intent results in the mobile web search results.
Forum discussion at Twitter.