Inside appearance: Third Door Media’s marketing innovation stack
Graphically representing a marketing innovation stack is about much more than simply fancy graphic style abilities and imaginative thinking. It’s clear to me that little company marketing innovation stacks are not naturally various than big company ones. While there are a number of “core innovations” that drive the bulk of our marketing activities, it’s crucial to handle the constellation and keep in mind of complementary tools that our groups require to do their tasks.
Graphically representing a marketing innovation stack is about much more than simply fancy graphic style abilities and innovative thinking. Working with my Director of Marketing Operations, we kept in mind for each innovation the core usage cases, which departments were included, who owned each tool, and if it was totally free or paid. As our list grew to more than 100 tools (yes, that’s … gulp … 2.5 per worker), it ended up being clear we required to include some classification, which at first consisted of amplification, analytics, occasions, marketing, and efficiency tools. It’s clear to me that little company marketing innovation stacks are not naturally various than big company ones. While there are a number of “core innovations” that drive the bulk of our marketing activities, it’s crucial to handle the constellation and keep in mind of complementary tools that our groups require to do their tasks.