Making the argument for nofollow links in SEO

  • 30-second summary: The debate still continues in the SEO neighborhood on the variation of worth from backlinks.
  • Google has moved their position on these links.
  • What do we get for our efforts?
  • Are nofollow links worth the pain?

Are nofollow links a wild-goose chase?

SEO professionals have for years been told that nofollow links have absolutely no value. It has ended up being a mantra that has actually been duplicated to the point where it has become a repulsive term to us.

Is this a healthy technique to link structure though? Should opportunities for these lessened backlinks be overlooked moving forward? Here I ‘d like to make the case for these lowly search engine signals.

What is a dofollow and a nofollow link?

I will keep this brief. There are no dofollow links. All links start as follows by default for online search engine. Google came out several years ago with a new characteristic asked and called a nofollow website supervisors to include them to links in their comments section since unethical spammers were triggering havoc on their algorithms. It was a simple way for these black hat SEO types to construct great deals of links on numerous sites.

With time, some websites included this attribute to other parts of their content, if not their whole website to discourage marketers from trying to get links on their sites for SEO purposes only. As an outcome, lots of marketers lost a great deal of interest in these websites for supplying them quality content.

Google with all of its vagaries, updates their position

A little over a year earlier, Google came out and informed us they had updated the algorithm to consider some nofollow links as tips. The level of what that means can be open to analysis.

It does tell us that Google is paying attention to them. This does not imply I am suggesting open season which your link structure method should be totally built on them. However there is certainly more value to them than many people recognize.

Nofollow backlinks can still offer authority

The quality rater guidelines published by Google have put a great deal of concentrate on Expertise, Authority, and Trustworthiness (E-A-T). Going through the verbiage you will discover that they position authority on the authors of material being mentioned in news articles and publications. Even Wikipedia is specifically mentioned (which has nofollow links as policy on its whole site).

Forbes, Huffington Post, and Medium are fantastic examples of sites that just offer nofollow links. I think of that would have little concern about these quality raters.

In neglecting these publications you might extremely well be losing out on among the secrets to increasing the authority of your site based upon the assumption that there is a lack of link juice.

Search console regularly provides these links in their reporting

As much data as is readily available in the Google Search Console, there is quite a bit more info we in the SEO neighborhood would like to see that is not easily given in this tool. And yet, Google has consistently provided lots of nofollow links mixed in with the regular backlinks in the reporting. Why do you believe this is?

Google quickly understands the difference in between them and yet still supplies them and has for years. Not just that– they also factor them into the top connecting text (anchor text) area which is a big part of this puzzle.

A mixture of the 2 types has constantly been thought about healthy for a backlink profile for your website. Where nofollows can have a strong effect is supplying context. Being able to reinforce brand and other keyword terms for your site and individual pages.

No one can expect to get specific keyword match anchor text from high authority websites regularly. However discusses in forums, now remarks and other places can provide context if not link strength. If you are attempting to improve the keyword focus of your pages, this is a beneficial endeavor.

More direct traffic

Certified traffic of any kind is important. If your entire task is to increase the rankings of your site, then this point does not use. Being an SEO usually implies getting more natural traffic to your website. It would be hard to dispute that visitors from high traffic sites to yours’ based upon the intent of the link, would not count as such.

When visitors to those websites read their material on a particular topic and undoubtedly click a link to your website, that is a win in my book. It is kind of the entire point of your task.

Not to point out that someone who has actually been researching a topic and stumbled upon your business name mentioned numerous times on industry-specific websites starts to strengthen that brand acknowledgment everybody is constantly talking about.

Summary of nofollow backlinks

For seasoned online marketers, much of this is known and in some cases a helpful reminder is welcome. Those that are new to the market frequently hear derision regarding the matter and shun these backlinks without having actually done their research or tested them on their own.

These tips for the search engines can bring a lot of value if utilized with restraint and factor to consider. Don’t be so happy to discount them out of hand.

Rob Delory is the Founder of QuickSilver Agency. He can be discovered on Twitter @rdelory.