What are the benefits of email marketing? If your company or organization isn’t using e-mail marketing, should they? The answer is probably yes, as e-mail is consistently pointed out as one of, if not the marketing channel that regularly provides the highest ROI.
Email marketing is utilized by thousands of organizations of all sizes around the world. Those who are not familiar with this approach of marketing might not right away comprehend why it is so popular amongst companies in a range of industries– but here are ten reasons why e-mail marketing is seen by many as the most reliable marketing channel.
Increasing leads.
In the same vein as improving sales, you can likewise increase your leads with e-mail marketing. In fact, with the incoming technique, email marketing is utilized to nurture leads and improve conversions.
For instance, let’s a state you downloaded a lead magnet from a website. Then, you begin receiving drip e-mails, and in the end, you choose to reserve a demo and find out more. You simply went from an MQL to SQL, which improves the marketing group’s number of qualified leads to the sales group.
Email marketing campaigns can further qualify leads so your sales team isn’t losing time on bad leads. Plus, if your company does lead scoring you can keep an eye on whether those leads open your e-mails or engage by clicking the links in your email.
Low costs
One of the most obvious advantages of email marketing is its lower expense compared to mainstream marketing channels. There are no print or postage costs and no costs paid in exchange for exposure on a particular signboard, publication, or television channel. Email marketers may think about buying specialist software to automate, track, and assess their emails. Approved, there might be a small overhead for sending thousands of emails at a time, however, these expenses are far lower than what you would anticipate paying to utilize other marketing channels.
Reach an already engaged audience
Email marketing is among the only channels that customers ask to get. The majority of services using the platform just send out messages to those who have signed up to get them. This can allow for much greater conversion rates as a business is only targeting those who currently have an interest in their brand.
It is, of course, possible to send unsolicited e-mail marketing messages, however, this is only most likely to annoy consumers and lead to a damaged brand name image. As a company that offers e-mail marketing software, we strongly recommend that you don’t use bought lists for your e-mail marketing– the results you’ll see from growing your list and getting clients organically will lead to far more powerful outcomes.
Complete control
You have complete control over every element of the e-mail marketing interaction.
You can:
- design your properties (e.g. web forms, e-mails, and landing pages).
- decide on the kind of e-mail projects you run.section your email list for exact targeting.
- tag your contacts for better customization.
- create marketing automation workflows with your organization’s goals in mind.
Plan your communication thoroughly to reflect your brand identity and stand out from other businesses in your customers’ inbox.
Getting traffic to your site.
When you produce great material, how do you share it with your audience? Probably, you send them an email.
With email marketing campaigns, you’ll send traffic to your site and improve your SEO. Plus, you’ll keep your audience engaged with your brand and your website.
For instance, a lot of you may have reached this page from a marketing email from HubSpot. That’s because e-mail is a fantastic method to offer worth to our audience, and we do that by sending our content in our e-mails and creating traffic.
When you’re developing an e-mail that links to your content, bear in mind that each email must include a call to action (CTA) so readers can click through to your site.
Reaching the right people at the right time.
To have an effective marketing project, you need to reach the right customers at the correct time. Yes, I’m restating this point since it’s that crucial.
With email marketing, it’s that much easier to reach people because they constantly check their e-mail. They can check it at any time, on multiple devices, which can enhance the success of any marketing campaign.
This indicates you’re getting in front of your audience regularly, so you’re constantly top-of-mind.