Is Western luxury ready for China’s C2M model?

by

Retail

June 8, 2020

Many say China’s C2M model will be its latest ecommerce driver. But is luxury ready to let go of old design models and embrace consumer preferences? Image credit: Armani, Shutterstock, Sergio Rossi Many say China’s C2M model will be its latest ecommerce driver. But is luxury ready to let go of old design models and embrace consumer preferences? Image credit: Armani, Shutterstock, Sergio Rossi

By Gemma A. Williams

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