Ferragamo tapped creative influencers to promote its Viva ballet flat. Image credit: Salvatore Ferragamo Sponsored influencer posts usually see greater engagement than standard social networks ads, making influencers an essential component of effective digital strategies
Uniting digital, physical key to reinventing high-end retail: Farfetch CEO
Piece from A.N.G.E.L.O Vintage’s menswear collection on Farfetch, picked by model Dennis Okwera. Image credit: Farfetch
Online seller Farfetch is aiming to not only stay up to date with advancements in digital style, however to revive the offline experience and flawlessly intertwine the two channels.
Gamification continues to provide brand names a world of chances
Luxury should approach TikTok with authentic storytelling
Balenciaga’s computer game highlights fashion-gaming trend
World partners with Aidentified, using AI to expand offerings
Facebook presents brand-new tools to assist material creators earn money
Content creators consist of digipubs, video creators, gaming developers, media business, cultural institutions and businesses of all sizes. Image credit: Facebook
U.S. tech giant Facebook has actually introduced new ways in which it prepares to support content developers and diversify income on its platform.
NuOrder constructs momentum after $45M funding round
Klarna elevates merchant marketing with new demand-generation services
The payment app has actually included AI innovation to its repertoire of services. Image credit: Klarna
Payment service provider Klarna is broadening its suite of marketing product or services designed to provide merchants with more tools to drive customer demand and obtain, transform and retain consumers.