Influencers pave the way for effective digital branding

Ferragamo is tapping the clout of creative influencers to promote its new Viva ballet flat, itself a refreshed update from the 1979-born Vara shoe. Image credit: Salvatore Ferragamo Ferragamo tapped creative influencers to promote its Viva ballet flat. Image credit: Salvatore Ferragamo Sponsored influencer posts usually see greater engagement than standard social networks ads, making influencers an essential component of effective digital strategies