Research study: The integration of SEO and PR

30-second summary:

  • Experts have told us for a few years that SEO and public relations (PR) need to combine
  • Are SEO and PR really incorporating “in the wild”?
  • In case you too browsed the web about how this and found absolutely nothing considerably valuable, here are some answers for you
  • Founder and CEO of Organic Growth, Kevin Carney surveyed 184 SEO and PR experts across firms, brand names, and consultants
  • Dive in to find more on the state of SEO and PR integrations in the market

We’ve been hearing for a few years now that SEO and public relations (PR) need to combine. The main factor offered is that they have similar objectives, as well as comparable techniques and strategies. It is in some cases argued that some aspects of SEO are PR, in an age when publishing has become comparatively affordable. Much so that anybody can end up being a publisher, and due to the advent of material marketing, brands now have to.

I searched the web for info about how this combination is going, or not. I discovered nothing I thought about to be of worth on this topic. I chose to produce this short article after gathering details from SEO and PR experts to get a clear photo of our market.


I developed a survey, then utilized Help a Reporter Out (HARO) to connect to SEO and PR experts. This led to 78 survey actions. I waited a month, returned to HARO, and got 91 more. I then shared my study in a couple of SEO and PR groups on Facebook, which resulted in 15 more. I got 184 survey responses in total.

When I began I had arbitrarily decided I desired 200 study reactions however decided to stop at 184 rather than do another round of HARO or Facebook group outreach.

Of course, all studies have some level of bias

In this instance, the bias occurs for the following factors:

  • I created my study with my preconceived notions of what concerns mattered most
  • I looked for individuals in nooks and crannies of the internet where I felt it would be easy to find prepared participants
  • People who took my study self picked

Does this indicate my data is flawed? No greater than any other set of information gathered via most surveys, but it is possible that had I surveyed only SEO folks, or just PR folks, that I would have gotten various data, and I simply desire that mentioned upfront. I think my information is relevant, however by no ways is it the last word on this topic.

Is this integration of SEO and PR taking place?

In a word, yes.

Now let’s look at the charts whose hidden data lead me to believe this is real.

Initial concerns were really objective

This first set of charts reveal the responses that were quite cut and dry, and not a lot a matter of opinion.

The breakdown of study individuals

Study individuals categorized themselves as representing brands, representing companies, or being consultants who represented numerous customers. Below is the breakdown.

As you can see, it’s a pretty good split with companies slightly surpassing brands.

SEO and PR integration survey participant categories

Do firms publish short articles about SEO and PR or SEO vs PR? I was personally curious what percentage of companies feel the topic of PR and SEO or PR vs SEO is necessary enough to publish articles about. It was surprisingly couple of. What portion of participants have one integrated team? A lot more than I anticipated: 71 percent to

be accurate. Do firms without one integrated group have both SEO and PR? To my surprise, the answer tends to be,” no”. Team sizes within this group tended to be smaller sized, which likely accounts for this. Within this group, 35 out of 52 business had groups of 3 members or less, which implies just 17 business had groups of four members or bigger. Only four companies had groups of more than 20 people. For companies with 2 teams, how closely do they work together? While this includes only 16 firms, I do not see a strong pattern here. Perhaps this is because of the small data sample, or perhaps the

question is too subjective for everybody to have a common understanding of how

close “closely”is.< img loading="lazy "class ="aligncenter wp-image-143157 size-full"src= "" alt="Stats on group combination "width=" 600

Stats on team integration

“height=”371” srcset=” 600w,×186.png 300w”sizes=”( max-width:

600px)100vw, 600px “> The following statements were entirely subjective I asked the study participants to rate just how much they concurred or disagreed with a series of declarations about PR and SEO. Every statement was ranked on a ten-point scale where 10 methods strong contract and one indicates strong difference.

Can SEO be separated from PR?

As you can see, the bulk of individuals feel they can not.

They can not be separated

What is the primary focus? I was believing that some companies put PR ahead of SEO and think about that SEO supports their PR efforts, whereas other companies put SEO ahead of PR and consider that PR supports their SEO efforts. I was anticipating these 2 charts to be mirror images of each other and I am amazed that they do

n’t. < img width="600 "height= "371"src ="" class ="attachment-full size-full "alt=" Is SEO used to boost PR"loading ="lazy" srcset= " 600w, 300w "sizes="(max-width: 600px)100vw, 600px "> What shocked me the most is not either chart by itself,

but that they do not mirror each other. I had actually thought the 2 concerns were revers of each other,

which to me at least means the charts should be mirror images of each other. While there is a quite strong consensusSEO and PR are equally important

shown by the “We do SEO “chart, this is not shown by the”We do PR”chart. Are SEO

and PR similarly important? There is strong agreement with this concept. Are PR and SEO separate functions? There is an agreement leaning to”no”, they’re not. Is link constructing the PR of SEO? In the spirit of complete disclosure, this is something I believe to be true. Now do not get me wrong, I believe there are excellent and bad kinds of link structure, but I suppose there are bad and likewise great kinds of

Link building is the PR of SEO

PR. That this statement was shared with the individuals reflects a predisposition of mine.

Having stated that, I think about individual reactions to be validating. In closing The SEO-PR integration is occurring, therefore far has occurred more than I expected would hold true.

My next thought is “What does this all indicate?”

Should we alter the way we’re doing what we’re doing as a result?

For this, I’m interested in feedback from readers. What do you think?

Kevin Carney is the Founder and CEO of the store link structure company Organic Growth.