What are the benefits of email marketing? If your company or business isn’t utilizing email marketing, should they? The answer is probably yes, as e-mail is consistently cited as one of, if not the marketing channel that regularly delivers the highest ROI.
Email marketing is used by thousands of services of all sizes across the globe. Those who are unfamiliar with this approach of marketing may not right away understand why it is so popular among businesses in a variety of industries– however, here are ten reasons e-mail marketing is seen by lots of as the most effective marketing channel.
Low costs
One of the most obvious benefits of email marketing is its lower expense compared to mainstream marketing channels. There are no print or postage costs and no charges paid in exchange for direct exposure on a specific billboard, magazine, or tv channel. Email online marketers might think about investing in professional software to automate, track, and assess their e-mails. Granted, there may be a little overhead for sending out countless emails at a time, but these costs are far lower than what you would anticipate paying to utilize other marketing channels.
Reach a currently engaged audience
Email marketing is among the only channels that consumers ask to get. The majority of organizations using the platform only send out messages to those who have actually registered to receive them. This can enable much greater conversion rates as a business is just targeting those who currently have an interest in their brand.
It is, naturally, possible to send out unsolicited e-mail marketing messages, however, this is just likely to annoy customers and lead to a broken brand image. As a company that provides email marketing software, we strongly recommend that you do not use purchased lists for your e-mail marketing– the results you’ll see from growing your list and getting customers naturally will lead to far stronger outcomes.
Getting traffic to your site.
When you produce great material, how do you distribute it to your audience? Probably, you send them an e-mail.
With e-mail marketing campaigns, you’ll send traffic to your website and improve your SEO. Plus, you’ll keep your audience engaged with your brand and your site.
For example, a number of you may have reached this page from a marketing e-mail from HubSpot. That’s because e-mail is a fantastic way to provide worth to our audience, and we do that by sending our material in our emails and generating traffic.
When you’re creating an e-mail that links to your material, keep in mind that each email ought to consist of a call to action (CTA) so readers can click through to your website.
Reaching the right people at the correct time.
To have a successful marketing project, you need to reach the right consumers at the right time. Yes, I’m restating this point because it’s that important.
With email marketing, it’s that much easier to reach people because they always examine their e-mail. They can check it at any time, on several devices, which can enhance the success of any marketing project.
This indicates you’re getting in front of your audience regularly, so you’re constantly top-of-mind.
Full control
You have complete control over every element of e-mail marketing communication.
You can:
- design your assets (e.g. web forms, emails, and landing pages).
- select the kind of email projects you run.
- segment your e-mail list for precise targeting.tag your contacts for much better customization.
- develop marketing automation workflows with your business objectives in mind.
Plan your interaction carefully to reflect your brand identity and stand out from other companies in your clients’ inbox.
Increasing leads.
In the very same vein as enhancing sales, you can likewise increase your leads with email marketing. In fact, with the incoming technique, e-mail marketing is utilized to support leads and improve conversions.
For instance, let’s say you downloaded a lead magnet from a site. Then, you start getting drip emails, and in the end, you choose to reserve a demo and discover more. You simply went from an MQL to SQL, which enhances the marketing group’s variety of qualified leads to the sales team.
Email marketing campaigns can, even more, qualify leads so your sales team isn’t wasting time on bad leads. Plus, if your company does lead scoring you can keep track of whether those leads open your e-mails or engage by clicking the links in your e-mail.