Join keynote speakers MarTech program chair Scott Brinker, MarTech Today’s Editorial Director Kim Davis, and best-selling author and CEO Nancy Duarte online, March 16-17, for a FREE expert-led training experience that tackles critical marketing and marketing operations challenges.
Together with thousands of senior marketers, you’ll discover actionable tactics to leverage data and make informed decisions that drive leads, conversions, and revenue while delivering exceptional customer experiences.
Snag a free pass to MarTech and you’ll have a front-row seat to Nancy’s keynote, Getting Traction From Your Data. Keep reading for your exclusive preview…
Data. Is. Everywhere. We track clock speeds, users, leads, inventory, and even find love through data. In just one decade, data has become mission-critical for every business function. But…. is data speeding up or slowing down critical business decisions? Is there a way to find the problem or opportunity in data and communicate it in a way that generates true traction?
In short: Yes.
When you overlay a story framework, you create a clear, meaningful, fact-based narrative that drives decision making. Story frameworks identify emotion already in your data and humanize it, which pushes internal initiatives along and helps bond customers to your brand.
This data communication method was discovered after researching thousands of data slides across multiple high performing global brands. In this keynote, you will discover how the best brands frame, display, and amplify their data — empowering you to move from merely making sense of data to making meaning.
By attending Nancy’s keynote, you’ll be able to:
- Understand the science of story
- Structure the narrative found in data
- Choose the strongest action to take
- Humanize those generating the data
- Marvel at the magnitude of a number
- Create suspense when revealing data
You’ll also unlock free giveaways from Nancy, including access to her online course (valued at $129!) and a Virtual Communications eBook.
So… what are you waiting for? Access Nancy’s keynote and dozens of expert-led sessions at MarTech for free by registering now!
Hungry for more MarTech training? Add a live, interactive workshop to your itinerary for the ultimate educational experience. Dive deep into agile marketing, attribution, CDPs, UX, or buying technology. Workshops take place online March 18 from 12:00pm ET to 3:00pm ET. Buy one for just $149… mix and match to save 15% off your total registration!