Grammarly tops YouTube’s TrueView for Action 2018 leaderboard
The year-end advertisement leaderboard focused just on the direct-response advertisement format, a shift from YouTube’s normal yearly list ranking the leading trending video advertisements in general. Grammarly’s “Enhance Your Writing”advertisement consisted of a consistent “Download for Free”call to action developed right into the video advertisement that pointed to the “Get Grammarly”call to action overlay. The call to action aspects within TrueView for Action advertisements can consist of innovative aspects such as images or logo designs.
The year-end advertisement leaderboard focused just on the direct-response advertisement format, a shift from YouTube’s normal yearly list ranking the leading trending video advertisements in general. TrueView for Action advertisements formally released in March. Grammarly’s “Enhance Your Writing”advertisement consisted of a consistent “Download for Free”call to action developed right into the video advertisement that pointed to the “Get Grammarly”call to action overlay. Monday.com, League of Legends, Nectar Mattress and World of Warships rounded out the leading 5 TrueView for Action advertisements of 2018. The call to action components within TrueView for Action advertisements can consist of imaginative aspects such as images or logo designs.