Online marketers respond to Gartner finding: Martech costs now surpasses personnel expenses
Online marketers invested 29 percent of their spending plans (not consisting of media invest or firm charges) on martech last year, while designating 24 percent of their resources to paying personnel.”It’s no surprise, “Acquia CMO Lynne Capozzi informed me through e-mail. Barry Levine covers marketing innovation for Third Door Media.
Online marketers invested 29 percent of their budget plans (not consisting of media invest or firm charges) on martech last year, while designating 24 percent of their resources to paying personnel.”It’s no surprise, “Acquia CMO Lynne Capozzi informed me by means of e-mail.”I’m not at all stunned” at the Gartner finding, David Frankel, handling partner of sales and marketing consultancy Slingstone Group, informed me. Frankel stated that he didn’t think this increased costs on martech will fall off over the next year. Barry Levine covers marketing innovation for Third Door Media.