Wednesday, March 17, 2021
As global online video consumption continues to grow, Google aims to surface video content from diverse sources across the web. We want to make it easy for site owners to get their videos indexed and surfaced on Google.
Today, we’re excited to share two new resources to help you optimize your videos for Google Search and Discover.
Search Central Lightning Talk
In this new lightning talk, we discuss how Google indexes videos, highlight features where videos appear on Google, and share five key tips to optimize your videos for Search and Discover:
Video best practices
In addition to the lightning talk, we also updated our Video best practices guide to clarify the most important steps you can take to help Google find, index, and understand your videos. The guide shows you how to:
We’ll continue to update this page over time with our latest recommendations, alongside our video structured data guide.
We hope you find these resources helpful, and we’d love to hear your questions and feedback. Share your questions in the Google Search Central Help Community, connect with @googlesearchc on Twitter, or file feedback directly on our documentation pages.