online marketing

Red Book is promising upstart of China’s social networks scene

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Jing Daily has parsed through Little Red Book's cosmetics report and found three main trends emerging from China's $450 billion, post-COVID-19 beauty market. Image credit: Shutterstock Compared to Tmall and Weibo, The Red Book App is still a brand-new social media platform in China. Image credit: Shutterstock

Luxury brand names consisting of Louis Vuitton, Gucci and Dior are accepting Chinese social networks platform The Red Book as it emerges as another avenue to engage wealthy consumers regardless of its smaller audience.

Mercedes moms and dad Daimler promotes new hybrid cloud-powered innovation

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Daimler and Infosys announce a strategic collaboration to drive hybrid cloud-powered development and IT improvement. Image credit: Daimler

German automobile corporation and Mercedes-Benz owner Daimler AG is partnering with innovation consultancy Infosys to drive hybrid cloud-powered innovation and IT facilities improvement within the automotive market.

Google’s new beauty AR features raises bar for digitalization, ecommerce

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Google worked with Perfect Corp. and ModiFace to establish the brand-new innovation. Image credit: Perfect Corp.

Tech giant Google is rolling out a brand-new feature enabling customers to digitally try out cosmetic products through the search function on mobile phones.

Jaguar Land Rover invests in Circulor to trace sustainable supply chain

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Blockchain technology will allow transparency in supply chains. Image credit: Jaguar Land Rover

British automotive company Jaguar Land Rover’s venture capital and mobility services arm InMotion is investing in blockchain technology from information technology firm Circulor.

WeChat Pay helps digitize retail in Europe

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In the time of coronavirus, WeChat Pay helps digitize European retailers. Image credit: WeChat

China’s all-in-one app WeChat saw strong year-over-year growth in transactions from the EMEA region as retailers shift to ecommerce in the midst of a global pandemic, showing a growing trend of Chinese consumers making global purchases before they could make global trips.

Facebook faces groundbreaking antitrust lawsuit

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Federal Trade Commission submits suit against Facebook. Image credit: Facebook

The United States Federal Trade Commission (FTC) taken legal action against social media corporation Facebook for unlawfully maintaining its personal social networking monopoly through a years-long course of anticompetitive conduct.

Upscale tech adopters present marketing opportunity for brands

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Early adopters of innovation skew young, wealthy and male. Image credit: Knight Frank

Early innovation adopters are a lucrative audience for brand names to target because they are primarily young, male and upscale, according to research from YouGov.

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