Luxury Daily annually honors 25 smart women executives who show the potential to make a difference next year in the luxury business. This year’s list features honorees who have set ambitious goals to achieve in a luxury market that, while growing, is also challenged by rapid changes in consumer behavior and technology.
Mindscent will help match consumers with one of the 110 Guerlain fragrances. Image credit: Guerlain
LVMH continues to inject technology into the fragrance business with the launch of Mindscent, a fragrance finder backed by emotion sensors that lets shoppers in Guerlain boutiques pick their favorite based on positive emotional reaction and personality match.
Cri de coeur: Is the Content Authenticity Initiative from The New York Times Co., Adobe and Twitter an answer to the plummeting trust in online news and information? Image credit: Adobe Creative Cloud ps_zeus
LOS ANGELES – The New York Times Co. and Twitter have joined forces with tech platform Adobe to launch a new standard for attributing digital content.
QR codes on labels of Ralph Lauren products help authenticate merchandise for consumers and aid in supply chain and inventory management for the U.S. fashion giant. Image credit: Ralph Lauren
U.S. fashion marketer Ralph Lauren Corp. has stepped up its fight with fakes via the launch of unique digital identities that let smartphone-wielding consumers scan the apparel or accessory’s QR code for its authenticity.
Auto mobile: Bentley’s augmented reality app ups the ante for tech support to customers and prospects looking into the new Flying Spur touring sedan. Image credit: Bentley
Bentley Motors has introduced a new augmented reality application to support the launch of its new Flying Spur touring sedan, adding yet another element of mobility that meets the needs of its tech-savvy, affluent customer base.
Maserati Innovation Lab’s dynamic simulator. Image courtesy of Maserati
Vogue France is tapping augmented reality to trial makeup online. Image courtesy of Vogue France and Perfect Corp.
