The advertisement market continues its mission towards less cookies and more constant user IDs
If Site A sends out a cookie to a visitor’s internet browser, for circumstances, just Site A can check out that cookie. It provides a cookie that can be checked out by getting involved business through the DigiTrust ID by means of API. The DigiTrust cookie includes an encrypted token that supplies an identifier for the user, which can consist of the user’s choices for approval.
If Site A sends out a cookie to a visitor’s internet browser, for circumstances, just Site A can check out that cookie. The DMP develops its own cookie for the visitor’s web browser, or sees if it currently has one there. It provides a cookie that can be checked out by taking part business through the DigiTrust ID through API. The DigiTrust cookie includes an encrypted token that supplies an identifier for the user, which can consist of the user’s choices for permission. DigiTrust declares it has close to 100 percent precision in recognizing a user, a much more precise rate than what is offered through cookie matching.