Verizon Media study on 5G: Consumers anticipate much better AR and video
As 5G starts its rollout this year throughout the U.S., 85 percent of customers anticipate the increased bandwidth will benefit enhanced truth experiences and 80 percent anticipate higher usage of synthetic intelligence. Seventy percent of participants state they’ve heard of 5G and are familiar with its advantages, consisting of 23 percent of 18 to 34-year-olds who report they are “incredibly familiar” with 5G. Presuming the innovation carries out as promoted, the crucial concern, then, is whether marketers and customers will discover 5G engaging.
As 5G starts its rollout this year throughout the U.S., 85 percent of customers anticipate the increased bandwidth will benefit enhanced truth experiences and 80 percent anticipate higher usage of synthetic intelligence. 5G is the next generation of high-speed cordless transmission and, if the revealed specifications hold up in the field, it might represent a significant shift for digital marketing and marketing. Seventy percent of participants state they’ve heard of 5G and are familiar with its advantages, consisting of 23 percent of 18 to 34-year-olds who report they are “very familiar” with 5G. Presuming the innovation carries out as promoted, the crucial concern, then, is whether marketers and customers will discover 5G engaging. Barry Levine covers marketing innovation for Third Door Media.