Why The Trade Desk’s combined ID might be capturing on
The DSP then drops its own cookie into that user’s internet browser, with its own user ID, and matches its user ID with the SSP’s. That ID can be acquired through access to user IDs in The Trade Desk domain, or by getting the ID from the header wrapper on web pages from a partner in the job, the advertisement exchange Index Exchange. It does not, nevertheless, fix the issue of so lots of cookies– which some users do not like, and which are short-term– however it might fix the issue of having to match cookie IDs.
The DSP then drops its own cookie into that user’s web browser, with its own user ID, and matches its user ID with the SSP’s. That ID can be acquired by means of access to user IDs in The Trade Desk domain, or by getting the ID from the header wrapper on web pages from a partner in the task, the advertisement exchange Index Exchange. It does not, nevertheless, fix the issue of so lots of cookies– which some users do not like, and which are short-term– however it might resolve the issue of having to match cookie IDs. Every company still drops and reads its own cookie, however each utilizes the exact same Trade Desk ID for an offered user. Like DigiTrust, nevertheless, The Trade Desk’s cookie ID option is focused just on desktop web searching at the minute.