App shop optimization success: Top five KPIs you should measure

  • 30-second summary: Mobile applications have actually become vital for human life, It has managed to reach every corner of the world, it is utilized for all examples.
  • There are more than two million mobile apps available in app stores however all of them are not equally successful.
  • App Store Optimization (ASO) is among the methods that app designers and owners utilized to enhance their mobile for keywords.
  • After that, you require to determine project success by keeping an eye on a few of the KPI.
  • Today we will discuss what KPI you ought to keep monitor to determine the success of your app optimization project.

Throughout two significant app markets, there are currently more than two million mobile apps and still counting. Mobile apps have made inroads throughout all nooks and corners of our every day lives and business operations. But in spite of all these, not all mobile apps are similarly effective, and there is a wide range of apps that struggle to survive as services. Possibly, App Store Optimization (ASO) is something that app creators should consider.

Naturally, app publishers and online marketers worldwide consider it extremely essential to keep an eye on several metrics worrying user engagement, user retention, and company conversion. Here we will explain the five leading metrics that you require to track for measuring the success of your app in app shops.

1. Discoverability in App Stores

The most important thing for any app to get traction in app marketplaces is to become noticeable and quickly visible to the target market. Whether entering into search engine result or getting featured or hitting top charts, in one way or the other, your app requires to be discoverable and noticeable to the audience. This is likewise the primary goal of App Store Optimization (ASO).

Some metrics to track discoverability of the app consist of the following.

Keywords ranking

Where in the search result, your app appears versus a target keyword refers to your search ranking.

Leading charts ranking

The ranking of your app in various top charts by classifications or by specifications such as Free, Premium, and others.

Classification ranking

Where your app in the particular category ranks describes the category ranking.


Whether the app is noted among the top apps included by the App Store or Play Store.

All these metrics that can quickly be tracked can reveal your app’s discoverability in the app markets.

2. Active users

This is one of the most essential metrics to determine the traction and engagement of a mobile app. The variety of active users for a mobile app straight shows the audience engagement and how it evolves. When this metric programs development, that indicates the app is getting more traction. The active user metrics can further be classified into 4 metrics as per audience engagement in different time periods.

Daily Active Users (DAU)

This metric refers to the variety of users using the app on a particular day.

Average Daily Active Users (ADAU)

The number of users using the app in a single month is divided by the variety of days in a month.

Weekly Active Users (WAU)

The number of users utilizing the app in a single week.

Monthly Active Users (MAU)

The number of users utilizing the app in a particular month.

3. Life Time Value (LTV)

Whether calculated on a monthly, daily, or weekly basis, the variety of users barely provides an idea of business conversion or the sort of income they generate for the app. The Lifetime Value or LTV is the metric that assists measure the gross revenue generated by a user over a time period. This metric is more closely associated to the bottom line of an app and for this reason is very crucial.

Though you can easily track user session time on a weekly, everyday, or monthly basis and track their CTR and impressions, determining the business conversion stays tough. This is where this metric comes as helpful as it permits examining the total sum result of the entire app marketing efforts.

4. User acquisition expense

Another crucial metric closely associated to the bottom line and earnings is the user acquisition cost. Your overall marketing budget plan invested in user acquisition can be divided by the overall variety of users to get an idea of the cost of acquisition. The metric additional can be divided on a yearly and monthly basis and can be seen whether the expense of acquisition is decreasing or growing.

5. Conversion rate

Your app is visible and easily noticeable based on the numerous visibility metrics we have actually gone over. Now the question is, does this exposure transform into app downloads. After finding your app downloads the app, the number of the visitors is a vital metric to determine the success of your App Store Optimization and app marketing?

A few of the essential methods to improve App Store Optimization and conversion consist of utilizing excellent app title, engaging app description powered by screenshots, images and video content, app evaluations, and app scores.

App market conversion can be tracked through the crucial measurement metric called Click-through rate (CTR). The percentage of people who, after landing on your app marketplace bit clicks to go into the item page, is revealed in percentage, and it is called the conversion rate. It is an unmistakable part of the conversion funnel that app marketers require to monitor on a regular basis.

To improve the conversion rate, thankfully, you have a selection of sophisticated A/B screening tools that assists you to assess the impact of numerous aspects of your app listing and accordingly costs valuable tips to enhance conversion rate.


While these metrics are already well known and are frequently tracked by the app marketers around the globe, you need to make sure to utilize an excellent analytics engine to track your audience engagement and organisation conversion more properly.

Juned Ghanchi is Co-founder of IndianAppDevelopers, a mobile app advancement company constructs iOS and Android mobile apps for start-ups to big brands. Juned has more than a years of experience across Software consulting, App solutions, and App advancement.

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