Burberry ties with Tencent for social retail store in China as H1 revenue grows 5pc to $1.65B

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Partnering with Tencent allows Britain's Burberry to tap into the quickly growing social-retailing phenomenon in China. Image courtesy of Burberry Partnering with Tencent allows Britain’s Burberry to tap into the quickly growing social-retailing phenomenon in China. Image courtesy of Burberry

British fashion giant Burberry and Chinese platform Tencent have partnered to develop social retail in China to support the store shopping experience.

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