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Influencers pave the way for effective digital branding

March 22, 2021 by gringom

Ferragamo is tapping the clout of creative influencers to promote its new Viva ballet flat, itself a refreshed update from the 1979-born Vara shoe. Image credit: Salvatore Ferragamo Ferragamo tapped creative influencers to promote its Viva ballet flat. Image credit: Salvatore Ferragamo Sponsored influencer posts usually see greater engagement than standard social networks ads, making influencers an essential component of effective digital strategies

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Categories Uncategorized Tags online marketing, software, technology

Uniting digital, physical key to reinventing high-end retail: Farfetch CEO

March 19, 2021 by gringom

Piece from A.N.G.E.L.O Vintage’s menswear collection on Farfetch, picked by model Dennis Okwera. Image credit: Farfetch

Online seller Farfetch is aiming to not only stay up to date with advancements in digital style, however to revive the offline experience and flawlessly intertwine the two channels.

Categories Uncategorized Tags online marketing, software, technology

Gamification continues to provide brand names a world of chances

March 19, 2021 by gringom

In February, Gucci and Zepeto revealed a cooperation to offer users elegant avatars. Image credit: Zepeto

Gaming, and all its intricacies, is providing luxury brands a world of brand-new opportunities to reach additional

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Categories Uncategorized Tags online marketing, software, technology

Luxury should approach TikTok with authentic storytelling

March 18, 2021 by gringom

Industry leaders discuss methods brand names can utilize TikTok as a tool for conversion and growth. Image credit: Getty

Luxury brand names have a chance to develop trust with consumers by integrating TikTok into their marketing strategies.

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Categories Uncategorized Tags online marketing, software, technology

Balenciaga’s computer game highlights fashion-gaming trend

March 17, 2021 by gringom

Afterworld: The Age of Tomorrow is a video game that was launched in December 2020 from style label Balenciaga. Image courtesy of Balenciaga

Streamline Media Group ishighlight ing its contribution to French fashion label Balenciaga’s interactive game, bridging the worlds of gaming and fashion.

Categories Uncategorized Tags online marketing, software, technology

World partners with Aidentified, using AI to expand offerings

March 17, 2021 by gringom

The high-end homes at 181 Fremont in San Francisco. Credit: Bernard Andre

Global property subscription platform Realm is broadening its networking offerings through a new partnership with Aidentified, a relationship intelligence platform that utilizes AI.

Categories Uncategorized Tags online marketing, software, technology

Facebook presents brand-new tools to assist material creators earn money

March 12, 2021 by gringom

Content creators consist of digipubs, video creators, gaming developers, media business, cultural institutions and businesses of all sizes. Image credit: Facebook

U.S. tech giant Facebook has actually introduced new ways in which it prepares to support content developers and diversify income on its platform.

Categories Uncategorized Tags online marketing, software, technology

NuOrder constructs momentum after $45M funding round

March 10, 2021 by gringom

NuOrder has completed another funding round. Image credit: NuOrder

Wholesale ecommerce platform NuOrder has finished a financing round valued at $45 million as digital purchasing continues to grow amid the continuous pandemic.

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Categories Uncategorized Tags online marketing, software, technology

Klarna elevates merchant marketing with new demand-generation services

March 9, 2021 by gringom

The payment app has actually included AI innovation to its repertoire of services. Image credit: Klarna

Payment service provider Klarna is broadening its suite of marketing product or services designed to provide merchants with more tools to drive customer demand and obtain, transform and retain consumers.

Categories Uncategorized Tags online marketing, software, technology

Google ending private tracking, giving digital online marketers another difficulty

March 4, 2021 by gringom

Google is going in a privacy-first instructions. Image credit: Google

Technology huge Google has confirmed that it will not introduce alternate identifiers to track users online once it phases out third-party cookies, opting to utilize “privacy-preserving” options for digital marketing.

Categories Uncategorized Tags online marketing, software, technology
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